Digital Performance & Paid Media Lead

NZAB; Manila; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

NZAB is seeking a Paid Media and Digital Performance Manager to own and optimize paid campaigns across Meta, Google, TikTok, and Snapchat for events nationwide. You will implement tracking infrastructure, manage budgets, and drive ROAS while collaborating with the creative team to shape asset formats per platform.

The role demands hands-on expertise in paid media and data-driven attribution. Based in Manila with open-based salary, you will lead cross-platform campaigns for 200+ events yearly and

Qualifications

• Extensive hands-on experience across paid media, tracking and digital performance.

Responsibilities

• Plan, build, launch and optimise paid campaigns across Meta, Google, TikTok, Snapchat and other relevant platforms.
• Develop the right media mix for each event based on audience, location, genre, ticketing stage and campaign objectives.
• Manage paid media budgets across multiple events and platforms.
• Monitor and optimise performance across ROAS, CPA, CTR, conversions and ticket sales.
• Build and manage prospecting, retargeting, lookalike and platform-specific audience strategies.
• Lead A/B testing across creative, audiences, placements and campaign structures.
• Take ownership of tracking and attribution across all paid channels.
• Implement, manage and troubleshoot Meta Pixel/CAPI, Google Tag Manager, Google Analytics, TikTok Pixel, Snapchat Pixel and other relevant tracking tools.
• Ensure conversion events, ticketing journeys and campaign attribution are set up accurately.
• Work with ticketing and digital partners to improve first-party data capture and audience tracking.
• Identify tracking issues quickly and ensure campaigns are optimising against reliable data.
• Produce clear reporting, insights and recommendations for the wider team.
• Work closely with Charles and the creative team to identify the assets and formats required for each platform.

Skills

Meta Ads

Google Ads

TikTok Ads

Snapchat Ads

Pixels & Tracking

Audience Segmentation

ROAS & CPA Reporting

Tools

Meta Pixel/CAPI

Google Tag Manager

Google Analytics

Job description

NZAB is seeking a Paid Media and Digital Performance Manager to own and optimize paid campaigns across Meta, Google, TikTok, and Snapchat for events nationwide. You will implement tracking infrastructure, manage budgets, and drive ROAS while collaborating with the creative team to shape asset formats per platform.

The role demands hands-on expertise in paid media and data-driven attribution. Based in Manila with open-based salary, you will lead cross-platform campaigns for 200+ events yearly and