Paid Ads Manager VA

Tavor Perry; Kidapawan; On-site; PHP 360,000 - 720,000; Full time

Job summary

Tavor Perry is seeking an experienced Google Ads PPC Specialist to own paid search for our Shopify store. The role starts with auditing, restructuring, and scaling D2C campaigns to boost conversions and revenue, then expands to building scalable B2B and OEM lead generation campaigns.

You will analyze performance, own strategy and hands-on execution, and collaborate across teams to optimize budgets and growth opportunities.

Qualifications

• 4+ years actively managing Google Ads for Shopify e-commerce stores.
• Proven history of directly improving D2C conversion rates and revenue efficiency.
• Solid knowledge of D2C e-commerce funnels and buyer behavior.
• Background in B2B demand generation and lead generation funnels.
• Technical fluency with GA4, UTM parameters, tags, Enhanced Conversions, and remarketing.
• Practical experience with SEMrush, SimilarWeb, or Google Keyword Planner for keyword gap analysis.
• Strong data analytics skills with the ability to turn campaign data into clear decisions.
• Steady, precise, and able to work solo.
• Strong written and verbal communication skills.

Responsibilities

• Audit, restructure, and scale existing Performance Max, Google Shopping, and Search campaigns to increase revenue and conversion rates.
• Refine the Google Shopping product feed, including titles, attributes, categories, and custom labels, to attract high-intent traffic.
• Put negative keyword strategies and placement exclusions in place to remove wasted ad spend.
• Audit and strengthen conversion tracking across GA4 and Enhanced Conversions to guarantee accurate purchase attribution.
• Develop and launch targeted B2B and OEM campaigns that produce qualified leads, form fills, and RFQs.
• Establish strict campaign and audience segmentation between consumer search traffic and business buyers.
• Tune B2B lead funnels to cut cost per acquisition and improve lead quality.
• Carry out ongoing keyword, search term, auction insight, and Performance Max creative asset optimizations.
• Create performance reports covering key metrics, learnings, and strategic recommendations for budget scaling.
• Communicate performance shifts, strategy adjustments, and growth opportunities proactively.

Skills

Google Ads

Performance Max

Google Shopping

Search campaigns

GA4 tracking

UTM tracking

Keyword research

Data analytics

Independent worker

Communication

Tools

SEMrush

SimilarWeb

Google Keyword Planner

GA4

Enhanced Conversions

Job description

Job Summary:
We're looking to add an experienced Google Ads PPC Specialist to own paid search for our Shopify store. The first focus is auditing, restructuring, and scaling our direct-to-consumer campaigns to boost conversion rates and grow revenue. After D2C performance targets are achieved, the role broadens into building and scaling our B2B and industrial OEM lead generation campaigns. You'll be analytical and proactive, and comfortable owning both strategy and hands-on execution.

Key Responsibilities:

• Audit, restructure, and scale existing Performance Max, Google Shopping, and Search campaigns to increase revenue and conversion rates
• Refine the Google Shopping product feed, including titles, attributes, categories, and custom labels, to attract high-intent traffic
• Put negative keyword strategies and placement exclusions in place to remove wasted ad spend
• Audit and strengthen conversion tracking across GA4 and Enhanced Conversions to guarantee accurate purchase attribution
• Develop and launch targeted B2B and OEM campaigns that produce qualified leads, form fills, and RFQs
• Establish strict campaign and audience segmentation between consumer search traffic and business buyers
• Tune B2B lead funnels to cut cost per acquisition and improve lead quality
• Carry out ongoing keyword, search term, auction insight, and Performance Max creative asset optimizations
• Create performance reports covering key metrics, learnings, and strategic recommendations for budget scaling
• Communicate performance shifts, strategy adjustments, and growth opportunities proactively

Mandatory Skills:

• 4+ years actively managing Google Ads for Shopify e-commerce stores, including Performance Max, Google Shopping, and Search
• Proven history of directly improving D2C conversion rates and revenue efficiency
• Solid knowledge of D2C e-commerce funnels and buyer behavior
• Background in B2B demand generation and lead generation funnels
• Technical fluency with GA4, UTM parameters, tags, Enhanced Conversions, and remarketing
• Practical experience with SEMrush, SimilarWeb, or Google Keyword Planner for keyword gap analysis
• Strong data analytics skills with the ability to turn campaign data into clear decisions
• Steady, precise, and able to work solo
• Strong written and verbal communication skills

Preferred Skills:

• Experience marketing arts, crafts, or DIY consumer products
• Background in or knowledge of OEM and industrial markets
• Experience with B2B lifecycle marketing
• Familiarity with conversion rate optimization and landing page testing
• Ability to balance multiple campaign priorities at once

Why Join Us:
This is a high-impact role where your performance is judged by revenue and efficiency gains, not by activity. You'll have real ownership over strategy and budget decisions, and the role can grow in scope as results come in. If you enjoy building campaigns from the data up and seeing the numbers move, you'll have plenty of room to do your best work here.