Own-Brand Marketing & Growth Lead

Watsons Personal Care Stores (Philippines), Inc.; Pasay; On-site; PHP 900,000 - 1,400,000; Full time

Job summary

Watsons Personal Care Stores (Philippines), Inc. is seeking a Marketing Manager to plan and implement integrated marketing communications for Watsons Health & Beauty Own Brands. The role focuses on building brand love, driving traffic, and supporting GOBE through in-store, digital, and PR activations.

The candidate will lead programs across advertising, local marketing, partnerships, and social media, ensuring efficient A&P resource use and strong brand health insights from consumer studies.

Qualifications

• Role requires planning and implementing integrated marketing communications for Watsons Health & Beauty Own Brands.
• Experience in brand management and health & beauty categories is preferred.
• Strong digital presence and PR activation exposure is advantageous.

Responsibilities

• Planning and implementing integrated marketing communications support for Watsons Health & Beauty Own Brands.
• Building awareness and brand love for Watsons Own Brand across health and beauty categories.
• Driving traffic to meet commercial objectives for the brands (Total Company Sales, GOBE Sales).
• Leading development and implementation of integrated marketing programs to support GOBE across customer touchpoints.

Skills

Integrated marketing communications

Brand management

Social media management

Media planning/buying

Public relations

Job description

Watsons Personal Care Stores (Philippines), Inc. is seeking a Marketing Manager to plan and implement integrated marketing communications for Watsons Health & Beauty Own Brands. The role focuses on building brand love, driving traffic, and supporting GOBE through in-store, digital, and PR activations.

The candidate will lead programs across advertising, local marketing, partnerships, and social media, ensuring efficient A&P resource use and strong brand health insights from consumer studies.