Organic Traffic Coordinator

IGO Digital Technology Inc.; Taguig; On-site; PHP 420,000 - 600,000; Full time

Job summary

IGO Digital Technology Inc. is seeking a content and community operations professional to steward the Casino Plus PH channels across Telegram, Facebook, and Viber.

You will drive engagement by taking campaigns from idea through launch to review, crafting on-brand, platform-tailored copy and coordinating with design teams for visuals. You’ll build a content calendar aligned with product and marketing plans, monitor metrics, and share insights after campaigns.

Qualifications

• 2+ years in community, social media, or content operations.
• Experience with Telegram, Viber, or Facebook Groups preferred.
• Strong copywriting in English and Taglish; ability to write short, punchy content in an entertainment tone.
• Able to generate fresh engagement ideas and understand drivers of community engagement, retention and reactivation.
• Basic design skills (Canva, CapCut, or similar).

Responsibilities

• Plan content and interactive activities such as campaign themes, topics, polls, prediction games, check-in challenges, and limited-time events to drive engagement.
• Write campaign announcements, push messages, reminders, and short-form copy; adapt tone to each platform and audience using Taglish.
• Create basic visuals (posters, banners, campaign graphics) in Canva and coordinate with designers for more complex pieces.
• Build and maintain a content calendar aligned with product and marketing plans.
• Track reach, engagement, clicks, participation, and conversion; review campaigns and provide recommendations.
• Collaborate with product, development, and customer support teams to launch campaigns and handle related issues.
• Ensure all content complies with platform rules and responsible gaming standards.

Skills

Content strategy

Copywriting

Engagement tactics

Idea generation

Tools

Canva

CapCut

Google Sheets

Excel

Job description

About the role

This role owns the content and community vibe across Casino Plus PH's Telegram, Facebook, and Viber channels. Your job is to make players want to stay, join in, and keep coming back. You'll take each campaign from idea to launch to review.

Responsibilities

• Plan content and interactive activities such as campaign themes, topics, polls, prediction games, check-in challenges, and limited-time events with effective mechanics to drive engagement and participation.
• Write campaign announcements, push messages, reminders, and short-form copy; Adapt the tone to each platform and audience, using natural Taglish.
• Create basic visuals (posters, banners, campaign graphics) in Canva or similar tools. Make sure they are on-brand and easy to read on mobile, and work with internal designers on more complex pieces. Responsible for the quality of all visuals and contents.
• Build and maintain a content calendar aligned with product and marketing plans.
• Track reach, engagement, clicks, participation, and conversion. Share a post-campaign review with recommendations after each key campaign.
• Work with product, development, and customer support teams to launch campaigns and handle related issues.
• Keep all content compliant with platform rules and responsible gaming standards.

Requirements

• 2+ years in community, social media, or content operations. Experience with Telegram, Viber, or Facebook Groups is preferred.
• Strong copywriting in English and Taglish, with the ability to quickly write short, punchy content in an entertainment tone.
• Able to keep coming up with fresh engagement ideas, with a good understanding of what drives community engagement, retention, and reactivation.
• Basic design skills (Canva, CapCut, or similar).
• Data-minded: comfortable with basic metrics and Excel or Google Sheets, and able to adjust content based on results.
• Able to drive a campaign independently from idea to launch to review.

Nice to have

• A background in iGaming, gaming, esports, crypto communities, or e-commerce livestreaming
• Experience with Telegram bots or community management tools
• Short-form video skills