Influencer Marketing Specialist

789 Creative; Taguig; Híbrido; PHP 480.000 - 720.000; Jornada completa

Descripción de la vacante

789 Creative in Taguig is seeking an Influencer Marketing Specialist to lead influencer campaigns for our gaming platform. You will identify creators, manage partnerships, plan multi-platform campaigns, and ensure compliance with local laws and policies.

You will coordinate with Marketing, Creative, Operations, and Compliance teams, monitor performance, and optimize spend within budgets while strengthening our brand presence in the Philippine digital scene.

Formación

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or related field.
• 1–3 years of experience in influencer marketing or digital marketing.
• Experience coordinating with influencers, content creators, or affiliate partners is a plus.
• Familiarity with social media platforms and influencer strategies.
• Strong communication, negotiation, and relationship-management skills.
• Excellent organizational skills and ability to manage multiple campaigns.

Responsabilidades

• Identify, recruit, and evaluate potential influencers and creators.
• Build and maintain relationships; negotiate collaboration terms.
• Plan and execute influencer campaigns across Facebook, TikTok, YouTube, Instagram.
• Coordinate content with influencers and internal creative teams.
• Monitor campaigns and report on engagement, reach, and impressions.
• Coordinate influencer compensation and campaign budgets with Marketing Manager.
• Stay updated on influencer trends and competitive activity.
• Collaborate with Marketing, Creative, Operations, and Compliance teams.
• Ensure compliance with Philippine laws, platform policies, and brand guidelines.
• Maintain organized records of contacts, agreements, schedules, and reports.

Conocimientos

Communication skills

Negotiation skills

Relationship management

Project management

Attention to detail

Educación

Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or related field

Descripción del empleo

About the Role:

The Influencer Marketing Specialist is responsible for developing, coordinating, and executing influencer marketing campaigns to promote the company's gaming platform, increase brand awareness, and strengthen audience engagement. The role involves identifying suitable influencers and content creators, managing partnerships, coordinating promotional activities, monitoring campaign results, and ensuring that all marketing initiatives comply with applicable regulations, platform policies, and company guidelines.

Key Responsibilities:

• Influencer Identification and Recruitment: Research, identify, and evaluate potential influencers and content creators based on audience demographics, engagement, content quality, and suitability for the company's brand.

• Influencer Partnership Management: Build and maintain relationships with influencers, negotiate collaboration terms, coordinate agreements, and ensure the timely delivery of agreed promotional activities.

• Campaign Planning and Execution: Develop, coordinate, and implement influencer marketing campaigns across relevant social media platforms, including Facebook, TikTok, YouTube, Instagram, and other approved channels.

• Content Coordination: Work with influencers and internal creative teams to develop promotional videos, social media posts, captions, scripts, and other marketing materials aligned with the company's branding and campaign objectives.

• Campaign Monitoring and Reporting: Monitor influencer activities, campaign progress, audience engagement, reach, impressions, and other relevant performance indicators. Prepare reports and provide recommendations for campaign improvements.

• Budget Coordination: Coordinate with the Marketing Manager regarding influencer compensation, campaign expenses, and resource requirements to ensure activities remain within approved budgets.

• Market and Competitor Research: Stay updated on influencer marketing trends, social media developments, competitor activities, and opportunities to improve the company's digital marketing initiatives.

• Cross-Department Coordination: Collaborate with the Marketing, Creative, Operations, and Compliance teams to ensure smooth campaign execution and timely completion of assigned tasks.

• Compliance and Brand Protection: Ensure that influencer partnerships and promotional materials follow applicable Philippine laws and regulations, relevant gaming license conditions, social media platform policies, and company guidelines. Coordinate with the Compliance Department for review and approval when required.

• Documentation and Records Management: Maintain organized records of influencer contacts, partnership agreements, campaign schedules, approved promotional materials, expenses, and campaign reports.

• Other Duties: Perform other related marketing duties as may be assigned by the immediate supervisor or management.

Qualifications:

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or a related field.

• At least 1–3 years of experience in influencer marketing, digital marketing, social media marketing, or partnership management.

• Experience coordinating with influencers, content creators, affiliate partners, or online communities is an advantage.

• Familiarity with social media platforms, influencer marketing strategies, and digital content trends.

• Good communication, negotiation, interpersonal, and relationship-management skills.

• Strong organizational skills, attention to detail, and ability to manage multiple campaigns and deadlines.

• Ability to coordinate effectively with internal teams and external partners.

• Proficiency in Microsoft Office or Google Workspace.

• Knowledge of social media analytics, campaign tracking tools, and digital marketing platforms is an advantage.

Preferred Skills:

• Experience in the online gaming, entertainment, digital media, or related industries.

• Established connections with influencers and content creators in the Philippine market.

• Knowledge of influencer campaign tracking, referral links, promotional codes, and performance-based marketing.

• Understanding of Filipino digital audiences, local social media trends, and online marketing practices.