Brand Growth Architect - Strategy, Campaigns & P&L (Onsite)

Our Clients; Philippines; On-site; PHP 700,000 - 1,000,000; Full time

Job summary

Our Clients in Makati City is seeking a Brand Manager to develop and execute brand strategies, monitor performance, and drive growth across channels. This onsite role requires strong leadership in campaign planning and cross-functional collaboration with sales, R&D, and finance.

The ideal candidate brings 4–7 years of FMCG brand experience, proven ability to manage portfolios and budgets, and adeptness at translating data into actionable plans.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Management, or a related field.
• 4–7 years of relevant experience in brand management, product management, marketing, or a similar commercial role within FMCG.
• Strong experience in developing and implementing brand strategies and integrated marketing campaigns.
• Experience managing product portfolios and/or new product launches.
• Strong understanding of FMCG consumers, retail channels, and market dynamics.
• Experience working closely with Sales and Trade Marketing teams is highly preferred.
• Experience in managing brand budgets and analyzing brand P&L is preferred.
• Strong analytical and strategic thinking skills, with the ability to translate data and insights into actionable strategies.
• Excellent project management, communication, presentation, and stakeholder management skills.

Responsibilities

• Brand Strategy & Management: Develop and execute comprehensive brand strategies aligned with the company’s overall business objectives and growth plans.
• Monitor brand health, awareness, equity, consumer perception, and overall market performance.
• Marketing Planning & Campaign Execution: Develop and manage integrated marketing campaigns across relevant channels, including digital, social media, e-commerce, traditional media, activations, and in-store initiatives.
• Work closely with creative, media, digital, and advertising agencies to develop effective campaigns and marketing assets.
• Consumer & Market Insights: Conduct regular analysis of consumer behavior, market trends, category developments, and competitor activities.
• Translate consumer and market insights into actionable brand strategies and marketing initiatives.
• Product & Portfolio Management: Manage the brand/product portfolio throughout its lifecycle, from product development and launch to optimization or phase-out.
• Work closely with Research & Development, Supply Chain, Quality, and other relevant teams to ensure successful product development and commercialization.
• Brand P&L & Budget Management: Manage the brand’s P&L and monitor key financial indicators, including sales, gross margin, marketing expenses, and profitability.
• Work closely with Finance to prepare forecasts, budgets, and business performance reviews.

Skills

Brand management

Marketing

Brand strategy

Campaign management

Product management

P&L management

Budget management

Analytics

Stakeholder management

Education

Bachelor’s in Marketing

Job description

Our Clients in Makati City is seeking a Brand Manager to develop and execute brand strategies, monitor performance, and drive growth across channels. This onsite role requires strong leadership in campaign planning and cross-functional collaboration with sales, R&D, and finance.

The ideal candidate brings 4–7 years of FMCG brand experience, proven ability to manage portfolios and budgets, and adeptness at translating data into actionable plans.