Onsite Brand Lead: Campaigns, Growth & Launches

HRTX; Philippines; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

HRTX in Makati seeks a Brand Lead to own and drive brand strategy and execution across campaigns, launches, and initiatives that elevate brand equity and support business growth. You will work with cross-functional teams and external partners to ensure impactful brand presence across channels.

The role emphasizes data-driven decision making, collaboration, and delivering on-brand experiences with a strong emphasis on consistency and results.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• At least 5 years of brand management or marketing experience.
• Strong experience in campaign management and cross-functional collaboration.
• Balance of strategic thinking, creativity, and analytical skills.
• Strong communication and presentation skills.
• Results-driven mindset with attention to detail.

Responsibilities

• Lead brand strategy, planning, and execution aligned with business objectives.
• Develop and manage integrated marketing campaigns and product launches.
• Translate consumer insights, market trends, and data into effective brand initiatives.
• Collaborate with internal teams and external agencies to deliver campaigns on time and on brand.
• Track campaign performance, analyze results, and optimize brand activities.
• Act as brand steward, ensuring consistency in messaging, visuals, and tone across all touchpoints.

Skills

Campaign management

Cross-functional collaboration

Strategic thinking

Creativity

Analytical skills

Communication skills

Presentation skills

Results-driven mindset

Attention to detail

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Related field

Job description

HRTX in Makati seeks a Brand Lead to own and drive brand strategy and execution across campaigns, launches, and initiatives that elevate brand equity and support business growth. You will work with cross-functional teams and external partners to ensure impactful brand presence across channels.

The role emphasizes data-driven decision making, collaboration, and delivering on-brand experiences with a strong emphasis on consistency and results.