Brand Manager — Fashion Brand Growth (Onsite)

HRTx Inc

Philippines

On-site

PHP 600,000 - 1,200,000

Full time

14 days+

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Job summary

HRTx Inc in Makati, Philippines, is seeking a Brand Manager to drive growth and profitability of assigned brands through strategic brand management, marketing execution, and retail collaboration. You will lead end-to-end brand initiatives, including product management, campaigns, market analysis, and partnerships to strengthen brand awareness and customer engagement.

Requirements: a Bachelor’s in Marketing or related field, 3–5 years in brand management, 2+ years in leadership, and wearables

Qualifications

Bachelor's degree in Marketing Management, Business Administration, or related field.
3–5 years of experience in end-to-end brand management including strategy, product management, campaigns, digital marketing, merchandising, retail operations, and performance analysis.
Minimum of 2 years of people management or leadership experience.
Experience in retail industry, wearables such as apparel, footwear, accessories, timepieces, etc.
Strong understanding of brand development, consumer behavior, market trends, and competitive analysis.
Proficiency in MS Office and digital marketing/social media platforms.
Excellent communication, interpersonal, and presentation skills.
Strong analytical, organizational, and problem-solving abilities.
Detail-oriented with strong project management and follow-through skills.
Ability to work in a fast-paced environment and manage multiple priorities.

Responsibilities

Develop and implement brand strategies aligned with business objectives and market opportunities.
Analyze market trends, customer insights, and competitors to identify growth opportunities and strengthen brand positioning.
Drive achievement of brand sales, profitability, and market share targets.
Translate global brand directions into localized strategies, campaigns, and initiatives.
Maintain and strengthen brand identity, messaging, and customer experience across channels.
Manage product lifecycle from planning to post-launch evaluation.
Coordinate with merchandising and operations to develop product assortments.
Monitor pricing, inventory, promotions, and product performance.
Recommend improvements based on sales data and market performance.
Develop integrated marketing campaigns across digital, social, retail, and promotional channels.
Collaborate with creative and marketing teams to produce effective materials.
Manage social media initiatives and digital brand presence.
Monitor campaign performance and provide optimization insights.
Lead brand-building initiatives to boost awareness and loyalty.
Partner with retail and sales to ensure consistent execution across channels.
Develop visual merchandising standards and brand presentation guidelines.
Monitor store/channel performance and identify opportunities for improvement.
Support sales with product knowledge sharing, training, and marketing alignment.
Identify and establish strategic partnerships and promotional opportunities.
Coordinate relationships with external partners, influencers, vendors, and stakeholders.
Negotiate partnerships and ensure alignment with brand objectives.
Prepare and manage marketing budgets; lead and mentor team members; foster cross-functional collaboration.