Oncology Product Manager: Brand Growth & HCP Activation

SUN PHARMA; Taguig; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

SUN PHARMA Philippines is seeking a Product Manager to develop and execute strategic marketing plans for the Oncology portfolio, driving brand growth, HCP adoption and commercial success in branded generics. You will partner with Sales, Medical, Regulatory and external stakeholders to ensure strong launch execution and lifecycle management.

You will lead annual brand plans, plan launches, drive demand through congresses and field programs, and coordinate with KOLs, managing P&L inputs and

Qualifications

• 3+ years Product Manager experience in MNC or branded generics.
• Oncology background preferred.
• Branded Generics background preferred.

Responsibilities

• Develop annual brand plans and strategic direction for Oncology products, including market analysis, segmentation, positioning and growth strategies.
• Lead launch planning and commercialization of new products with HCP activation and promotional campaigns.
• Drive demand through high-impact marketing programs, congresses, speaker programs and field force engagement.
• Partner with sales managers to translate brand strategy into field execution and territory performance.
• Analyze market dynamics, IQVIA trends, competitor activities and prescription drivers to identify opportunities.
• Develop promotional materials and ensure alignment with compliance, regulatory, and medical standards.
• Manage brand P&L inputs, forecasting, inventory coordination and budget utilization.
• Build strong KOL relationships and coordinate with external agencies and medical societies.

Skills

Product management

Oncology

Branded Generics

Job description

SUN PHARMA Philippines is seeking a Product Manager to develop and execute strategic marketing plans for the Oncology portfolio, driving brand growth, HCP adoption and commercial success in branded generics. You will partner with Sales, Medical, Regulatory and external stakeholders to ensure strong launch execution and lifecycle management.

You will lead annual brand plans, plan launches, drive demand through congresses and field programs, and coordinate with KOLs, managing P&L inputs and