Oncology Marketing Lead: Multichannel Growth & Impact

GlaxoSmithKline; Philippines; On-site; PHP 1,800,000 - 2,400,000; Full time

Job summary

GSK in the Philippines is seeking a marketing professional to lead local oncology marketing plans based on therapy area strategy. You will design patient and healthcare professional journeys and execute integrated multichannel campaigns with local teams and external partners.

The role requires experience in pharmaceutical marketing, strong commercial acumen, and the ability to influence stakeholders while adhering to local regulatory standards.

Qualifications

• Bachelor’s degree in business, life sciences, pharmacy, marketing or related field.
• Minimum 3 years’ experience in pharmaceutical marketing, product management or brand management.
• Experience planning and executing multichannel campaigns.
• Strong commercial acumen and experience using insight to drive marketing plans.
• Proven ability to work cross-functionally and influence stakeholders.
• Knowledge of local regulatory and promotional standards in the Philippines.

Responsibilities

• Translate therapy area strategy into local oncology marketing plans with clear, measurable objectives.
• Use customer and market insights to design patient and healthcare professional journeys.
• Plan and deliver integrated multichannel campaigns, coordinating with local teams and external partners.
• Work with medical, regulatory and sales teams to ensure compliant, effective execution in market.
• Monitor campaign performance, analyse results and recommend improvements to increase impact and return.
• Manage vendor relationships and budget for promotional activities and events.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Education

Bachelor’s degree in business, life sciences, pharmacy, marketing or related field

Job description

GSK in the Philippines is seeking a marketing professional to lead local oncology marketing plans based on therapy area strategy. You will design patient and healthcare professional journeys and execute integrated multichannel campaigns with local teams and external partners.

The role requires experience in pharmaceutical marketing, strong commercial acumen, and the ability to influence stakeholders while adhering to local regulatory standards.