Oncology Brand Manager: Launch & Growth Lead

SmartRecruiters, Inc.; Philippines; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

Dr Reddy's in the Philippines seeks a Brand Manager for Oncology/Haematology to drive launches, market leadership and revenue growth. You will collaborate with commercial operations, develop strategy, content, and campaigns, and support sales execution while adhering to all laws and the company code of conduct.

You will lead multi-channel marketing, manage budgets, and coordinate with COE and stakeholders to deliver robust brand plans and patient-focused campaigns across markets.

Qualifications

• Bachelor’s / Master’s degree in Science or Marketing or Business.
• 2 years of experience in product management in healthcare, pharmaceutics, or marketing in a multinational company environment.
• Prior Oncology/Haematology portfolio experience is preferred.

Responsibilities

• Develop robust marketing insights for the Brand Plan with a patient-centric focus.
• Maintain up-to-date understanding of customer perspectives through engagement with healthcare providers and stakeholders.
• Develop portfolio for Oncology/Haematology, aligning brands and enabling sales targets.
• Lead multi-channel marketing initiatives and innovative tactics for campaigns and CLM.
• Manage promotional budget to optimize channel mix for marketing initiatives.
• Advise on optimal channel use to bring Brand Story to life across teams.
• Engage key opinion leaders and HCPs effectively.
• Ensure flawless execution of marketing initiatives by the Infield team and CLM process.
• Lead digital listening and channel research to strengthen brand insights and market dynamics.
• Coordinate with COE for market research and insights for Brand Planning and Patient Journey.
• Provide product training and role play sessions to the sales team.
• Collaborate across sales, regulatory, market access, finance, BD and COE to develop integrated campaigns.
• Support product listing with institutions (government and private hospitals).

Skills

Interpersonal skills

Presentation skills

Cross-functional collaboration

Analytical thinking

Strategic thinking

Brand management

Digital strategy

Pharma knowledge

Patient-centricity

Communication skills

Education

Bachelor's degree

Master's degree

Job description

Dr Reddy's in the Philippines seeks a Brand Manager for Oncology/Haematology to drive launches, market leadership and revenue growth. You will collaborate with commercial operations, develop strategy, content, and campaigns, and support sales execution while adhering to all laws and the company code of conduct.

You will lead multi-channel marketing, manage budgets, and coordinate with COE and stakeholders to deliver robust brand plans and patient-focused campaigns across markets.