Brand Manager, Oncology & Haematology Growth Lead

Dr. Reddy’s Laboratories Ltd.; Manila; On-site; PHP 900,000 - 1,600,000; Full time

Job summary

Dr Reddy’s Laboratories Ltd. is seeking a Brand Manager to lead a therapeutic portfolio in Oncology/Haematology. You will drive brand strategy, launch plans, and revenue growth, collaborating across commercial teams for strategy, creative, and execution.

You will develop robust marketing insights, engage healthcare providers, and manage multi-channel campaigns while ensuring compliance with regulations and company code of conduct.

Qualifications

• Bachelor’s / Master’s degree in Science or Marketing or Business
• 2 years of experience in product management in healthcare, pharmaceutics, or marketing in a multinational company environment
• Prior experience in Oncology/Haematology portfolio
• Strong analytical, influencing, and strategic thinking skills
• Proven experience in developing and implementing robust brand plans
• Knowledge of digital strategies and stakeholder engagement

Responsibilities

• Develop robust marketing insights for the Brand Plan with a patient-centric focus
• Maintain up-to-date understanding of customer perspectives through engagement with healthcare providers
• Develop portfolio for Oncology/Haematology and enable sales teams to meet targets
• Lead multi-channel marketing initiatives and customize content for CLM
• Manage promotional budget to optimize channel strategies
• Advise on optimal channel use and ensure Brand Story consistency
• Lead engagements with key opinion leaders and HCPs
• Coordinate market research to inform Brand Planning and Patient Journey

Education

Bachelor’s / Master’s degree in Science or Marketing or Business

Job description

Dr Reddy’s Laboratories Ltd. is seeking a Brand Manager to lead a therapeutic portfolio in Oncology/Haematology. You will drive brand strategy, launch plans, and revenue growth, collaborating across commercial teams for strategy, creative, and execution.

You will develop robust marketing insights, engage healthcare providers, and manage multi-channel campaigns while ensuring compliance with regulations and company code of conduct.