Omnichannel Account Manager

Mars; Manila; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Royal Canin seeks an Omnichannel Account Manager to drive sustainable growth with assigned omnichannel retail partners. You will own customer development, joint business planning, and integrated commercial activations across online and offline channels.

The role collaborates with Sales, Marketing, Supply, Finance, and external partners to deliver superior shopper experiences while meeting commercial objectives and leading cross-functional initiatives.

Qualifications

• Minimum 5–7 years in Key Account Management or related roles.
• Experience managing strategic retail accounts and HQ stakeholders.
• Strong knowledge of omnichannel retail, e-commerce, and shopper activation.
• Experience with Joint Business Planning and commercial negotiations.
• Bachelor's degree in Business, Supply Chain, Engineering or related field.

Responsibilities

• Lead development and execution of customer growth strategies for omnichannel partners.
• Own sales performance, portfolio growth, and profitability for accounts.
• Drive omnichannel activation plans across online and offline channels.
• Coordinate trade assets, promotions, and visibility programs.
• Partner with cross-functional teams to deliver business objectives.

Skills

Analytical skills

Forecasting

Business planning

Performance management

Omnichannel

Trade marketing

Education

Business / Supply Chain / Engineering degree

Tools

Excel

PowerPoint

Job description

The Omnichannel Account Manager is responsible for driving sustainable growth across assigned omnichannel retail partners by developing strategic customer relationships, leading joint business planning, and delivering integrated commercial and marketing activations.

The role serves as the primary business partner for key omnichannel customers, owning customer development strategies, sales performance, portfolio growth, digital and offline visibility, activation execution, and business planning. Working cross-functionally with Sales, Marketing, Supply, Finance, and external partners, the role ensures Royal Canin delivers superior customer and shopper experiences while achieving commercial objectives.

Job Responsibilities

Strategic Account & Partnership Management

• Lead the development and execution of customer growth strategies for assigned omnichannel retail partners.
• Build and maintain strong relationships with key decisionmakers across assigned accounts.
• Develop Joint Business Plans (JBP) aligned with Royal Canin's growth ambitions and customer objectives.
• Conduct regular business reviews with retail partners and identify opportunities for acceleration.
• Negotiate annual commercial agreements, activation plans, and investment priorities.
• Own sales, market share, and profitability performance of assigned omnichannel accounts.
• Develop and execute integrated omnichannel activation plans across online, social commerce, and physical retail touchpoints.
• Drive assortment expansion, distribution opportunities, and portfolio optimization across online and offline channels.
• Identify opportunities to accelerate customer growth through new business models, digital capabilities, and omnichannel experiences.
• Monitor customer performance metrics and recommend corrective actions to achieve targets.
• Develop forecasting inputs and support demand planning activities for assigned customers.
• Lead execution of promotional campaigns, product launches, seasonal programs, and retailer specific initiatives.
• Ensure best-in-class visibility, assortment, content quality, and shopper experience across all customer touchpoints.
• Coordinate deployment of trade assets, digital content, promotional mechanics, and visibility programs.
• Evaluate activation performance and recommend optimization actions.

Retail Excellence & Perfect Store Execution

• Partner closely with field sales teams to ensure consistent execution across stores.
• Drive excellence in assortment, availability, visibility, pricing, and promotional compliance.
• Identify execution gaps and work with stakeholders to improve customer experience and business results.
• Establish execution standards and monitor compliance among assigned partners.

Commercial Planning & Business Analytics

• Analyze sales trends, shopper behavior, market developments, and competitive activities.
• Translate insights into actionable customer growth plans.
• Manage customer investment budgets and ensure effective resource allocation.
• Track KPIs including sales growth, profitability, traffic, conversion, ROAS, distribution, and effective activation.
• Recommend initiatives to improve business performance and return on investment.

E-Commerce & Marketplace Governance

• Define and enforce online marketplace execution standards covering assortment, content, search visibility, pricing, promotions, ratings & reviews, and brand representation.
• Monitor compliance of marketplace partners against agreed digital shelf KPIs and execution standards.
• Lead corrective action plans with internal and external stakeholders to address online execution gaps and improve shopper experience.
• Drive continuous improvement of digital shelf performance through content optimization, search merchandising, and marketplace best practices.
• Ensure governance mechanisms are in place to protect brand equity and maintain consistency across all online customer touchpoints.

Cross-Functional Leadership

• Collaborate with Sales, Marketing, Supply Chain, Finance, Health Affairs, and external agencies to deliver business objectives.
• Serve as the key coordinator between Royal Canin and assigned retail partners.
• Ensure smooth execution of commercial initiatives and operational excellence.
• Lead customer-related projects requiring cross-functional alignment.

Job Qualifications

• Graduate with a degree related to Business / Supply Chain Management / Engineering
• Exposure in basic automation and any AI-powered digital assistant
• Experience in multinational consumer goods company (FMCG) environment is preferred
• Has experience managing a customer service team
• Minimum 5-7 years of experience in Key Account Management, Customer Development, E-commerce, Omnichannel, Trade Marketing, or Commercial roles.
• Demonstrated experience managing strategic retail accounts and headquarters-level stakeholders.
• Proven experience leading Joint Business Planning and commercial negotiations.
• Strong understanding of omnichannel retail, e-commerce, and shopper activation principles.
• Experience managing promotional investments and delivering profitable growth.
• Strong analytical skills with experience in forecasting, business planning, and performance management.
• Advanced proficiency in Excel and PowerPoint.
• Experience working within FMCG, Pet Care, Consumer Healthcare, Retail, or related industries preferred.