National Marketing GM: Growth, Strategy & ROI

Michael Page; Manila; On-site; PHP 3,500,000 - 5,200,000; Full time

Job summary

Michael Page is seeking a General Manager for Marketing to lead the national function with full strategic ownership across the Philippines. The role covers ATL/BTL, PR, digital, branding, product marketing, events, and communications, with a large budget and data‑driven, ROI‑focused leadership.

You will manage, mentor, and report to regional leaders, translating market insights into actionable business strategies.

Qualifications

• Minimum 15 years of progressive marketing experience, including leadership positions with team management responsibility.
• Proven end-to-end marketing expertise across strategy development, budgeting, brand management, digital marketing, communications, and campaign execution.

Responsibilities

• Develop and execute annual marketing strategies aligned with business objectives and brand positioning.
• Lead all aspects of marketing including ATL, BTL, Public Relations, Digital Marketing, Branding, Product Marketing, Events, and Communications.
• Manage a large marketing budget and ensure effective allocation of resources to maximize ROI.
• Drive data‑led decision making through market research, customer insights, competitor analysis, and performance reporting.
• Oversee integrated campaigns, major product launches, sponsorships, media activities, and other brand-building initiatives.
• Build and manage relationships with agencies, media partners, vendors, and key internal stakeholders.
• Lead, develop, and mentor a team of marketing professionals while driving operational excellence and organizational effectiveness.
• Present strategic recommendations and business insights to senior leadership and regional stakeholders.

Skills

Leadership

Budget management

Brand management

Digital marketing

Campaign execution

Market research

Data-driven decisions

Stakeholder management

Agency management

Job description

Michael Page is seeking a General Manager for Marketing to lead the national function with full strategic ownership across the Philippines. The role covers ATL/BTL, PR, digital, branding, product marketing, events, and communications, with a large budget and data‑driven, ROI‑focused leadership.

You will manage, mentor, and report to regional leaders, translating market insights into actionable business strategies.