General Manager - Marketing (Automotive)

Michael Page; Manila; On-site; PHP 3,500,000 - 5,200,000; Full time

Job summary

Michael Page is seeking a General Manager for Marketing to lead the national function with full strategic ownership across the Philippines. The role covers ATL/BTL, PR, digital, branding, product marketing, events, and communications, with a large budget and data‑driven, ROI‑focused leadership.

You will manage, mentor, and report to regional leaders, translating market insights into actionable business strategies.

Qualifications

• Minimum 15 years of progressive marketing experience, including leadership positions with team management responsibility.
• Proven end-to-end marketing expertise across strategy development, budgeting, brand management, digital marketing, communications, and campaign execution.

Responsibilities

• Develop and execute annual marketing strategies aligned with business objectives and brand positioning.
• Lead all aspects of marketing including ATL, BTL, Public Relations, Digital Marketing, Branding, Product Marketing, Events, and Communications.
• Manage a large marketing budget and ensure effective allocation of resources to maximize ROI.
• Drive data‑led decision making through market research, customer insights, competitor analysis, and performance reporting.
• Oversee integrated campaigns, major product launches, sponsorships, media activities, and other brand-building initiatives.
• Build and manage relationships with agencies, media partners, vendors, and key internal stakeholders.
• Lead, develop, and mentor a team of marketing professionals while driving operational excellence and organizational effectiveness.
• Present strategic recommendations and business insights to senior leadership and regional stakeholders.

Skills

Leadership

Budget management

Brand management

Digital marketing

Campaign execution

Market research

Data-driven decisions

Stakeholder management

Agency management

Job description

• Lead a national marketing function with full strategic ownership.
• Drive brand growth with direct visibility to regional leaders.

About Our Client

Our client is a leading multinational consumer-facing organization with a strong market presence and an established distribution network across the Philippines. The business is undergoing an exciting phase of growth and brand development and is seeking a seasoned marketing executive to lead its integrated marketing function and strengthen market competitiveness.

Job Description

• Develop and execute annual marketing strategies aligned with business objectives and brand positioning.
• Lead all aspects of marketing including ATL, BTL, Public Relations, Digital Marketing, Branding, Product Marketing, Events, and Communications.
• Manage a large marketing budget and ensure effective allocation of resources to maximize ROI.
• Drive data‑led decision making through market research, customer insights, competitor analysis, and performance reporting.
• Oversee integrated campaigns, major product launches, sponsorships, media activities, and other brand-building initiatives.
• Build and manage relationships with agencies, media partners, vendors, and key internal stakeholders.
• Lead, develop, and mentor a team of marketing professionals while driving operational excellence and organizational effectiveness.
• Present strategic recommendations and business insights to senior leadership and regional stakeholders.

The Successful Applicant

A successful General Manager for Marketing should have:

• Minimum 15 years of progressive marketing experience, including leadership positions with team management responsibility.
• Proven end‑to‑end marketing expertise across strategy development, budgeting, brand management, digital marketing, communications, and campaign execution.
• Strong commercial acumen with experience managing significant marketing investments and demonstrating measurable business impact.
• Experienced in leading teams, managing agencies, and influencing cross‑functional stakeholders.
• Strategic, innovative, and data‑driven, with the ability to translate market insights into actionable business strategies.
• Automotive industry experience is advantageous but high‑caliber candidates from FMCG, hospitality, retail, consumer goods, B2B, or other marketing‑intensive industries will also be considered.
• Regional exposure and experience working within matrix organizations are preferred.

What's on Offer

• Opportunity to lead the marketing function of a highly respected multinational brand.
• Significant ownership of marketing strategy, brand development, and commercial growth initiatives.
• Exposure to local and regional leadership teams within a matrix environment.
• Attractive executive compensation package with long‑term career progression opportunities.
• Chance to drive transformation, innovation, and organizational development within a well‑established business.

This is an excellent opportunity for a General Manager for Marketing to make a significant impact in a large organization in the industrial/manufacturing sector. If you are based in Taguig or willing to relocate, we encourage you to apply!