Multi-Brand Social Media Lead & Content Strategist

Gaisano Brothers Merchandising, Inc.; Cebu City; On-site; PHP 360,000 - 720,000; Full time

Job summary

Gaisano Brothers Merchandising, Inc. is seeking a Social Media Supervisor to oversee daily social media operations, content strategy, and channel management for retail and F&B brands.

You will ensure timely content delivery, brand alignment, audience engagement, and measurable digital growth. Responsibilities include developing monthly calendars, writing captions, coordinating with designers and marketing teams, and managing content across Facebook, Instagram, TikTok, YouTube, Shopee, Lazada,

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Mass Communication, or related field.
• 2–4 years of experience in social media management across retail and F&B sectors.
• Proficiency with major social media channels (Facebook, Instagram, TikTok, YouTube) and e-commerce platforms (Shopee, Lazada, TikTok Shop).
• Experience tracking performance, building monthly analytics reports, and coordinating content calendars.

Responsibilities

• Develop and implement the monthly social media content calendar.
• Write engaging captions and coordinate design and video production requirements.
• Coordinate with Graphic Artist and Marketing Team for timely content delivery.
• Ensure content aligns with branding guidelines and campaigns.
• Manage, schedule, and publish content across all official platforms.
• Handle social media content for all brand stores and restaurant options.
• Coordinate with stores and branches for media and promotional content.
• Monitor engagement and respond to inquiries when needed.
• Prepare comprehensive monthly performance reports.
• Perform duties as assigned by Sales & Marketing Manager.

Skills

Social media management

Multi-brand management

Content calendars

Written communication

Brand tone adaptation

Team collaboration

Analytics reporting

Education

Bachelor's degree in Marketing/Communications

Tools

Meta Business Suite

Hootsuite

Buffer

Canva

CapCut

Adobe Creative Suite

Job description

Gaisano Brothers Merchandising, Inc. is seeking a Social Media Supervisor to oversee daily social media operations, content strategy, and channel management for retail and F&B brands.

You will ensure timely content delivery, brand alignment, audience engagement, and measurable digital growth. Responsibilities include developing monthly calendars, writing captions, coordinating with designers and marketing teams, and managing content across Facebook, Instagram, TikTok, YouTube, Shopee, Lazada,