Social Media Lead: Multi-Brand Growth & Engagement

Private Advertiser; Philippines; On-site; PHP 360,000 - 600,000; Full time

Job summary

Private Advertiser seeks a Social Media Supervisor to oversee daily social media operations across our brands, including retail and F&B. You will shape content strategy, manage calendars, and ensure timely, on-brand delivery across platforms.

The role requires 2–4 years in social media management, multi-brand experience, and strong writing skills to tailor tones for diverse audiences. Collaboration with store branches and marketing leaders is essential.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Mass Communication, or a related field.
• 2–4 years of experience in social media management, preferably handling multi-brand accounts across retail and F&B sectors.
• Proficiency in managing, scheduling, and optimizing content across major social channels (Facebook, Instagram, TikTok, YouTube) and e-commerce platforms using native and third-party tools.
• Proven track record in tracking page performance, analyzing metrics, and building monthly analytical reports.
• Familiarity with graphic design and video editing workflows (Canva, CapCut, Adobe Creative Suite) to direct artists and creators.
• Exceptional written communication skills with strong tone control for diverse audiences.
• Ability to switch tones between brands (retail vs. restaurant).
• Strong interpersonal skills to collaborate with store branches, remote teams, designers, and marketing leaders.
• High organizational capability to manage overlapping calendars and deadlines.

Responsibilities

• Develop and implement the monthly social media content calendar.
• Write engaging captions and coordinate design and video production.
• Coordinate with the Graphic Artist and Marketing Team for timely content delivery.
• Ensure content aligns with branding and campaigns.
• Manage, schedule, and publish content across platforms.
• Handle content for all Gaisano Stores, Lighthouse Restaurant, Taste of Mandarin.
• Coordinate with stores and branches for media and updates.
• Monitor engagement and respond to inquiries promptly.
• Monitor analytics and prepare monthly performance reports.
• Perform other duties as assigned by Sales & Marketing Manager.

Skills

Social media management

Multi-brand coordination

Content strategy

Caption writing

Tone of voice adaptation

Collaboration

Organization

Education

Bachelor’s degree in Marketing, Communications, Digital Media, Mass Communication

Tools

Meta Business Suite

Hootsuite

Buffer

Canva

CapCut

Adobe Creative Suite

Job description

Private Advertiser seeks a Social Media Supervisor to oversee daily social media operations across our brands, including retail and F&B. You will shape content strategy, manage calendars, and ensure timely, on-brand delivery across platforms.

The role requires 2–4 years in social media management, multi-brand experience, and strong writing skills to tailor tones for diverse audiences. Collaboration with store branches and marketing leaders is essential.