Assistant Manager - Social Media Marketing (Project Hire)

Filinvest Land Inc.; Manila; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Filinvest Land Inc. is seeking a Lead - Social Media to shape and execute the enterprise social media strategy across FB/IG/TikTok/LinkedIn/YouTube, advancing brand narrative and CX-driven priorities.

You will steer a cross-functional team, manage a master content calendar, and supervise content creators to deliver platform-ready assets that engage audiences and convert at scale. You will oversee community management, governance, and escalation protocols while coordinating with CRM, Sales, and

Qualifications

• 5 - 8 years social media experience, Bachelor's degree in Marketing or Communication or Multimedia Arts or Journalism or related field.
• Experience handling brand pages with 100k+ followers preferred.
• Experience collaborating with creative teams and performance marketing teams.
• Background in Content Strategy and Storytelling and Digital Communication

Responsibilities

• Orchestrate enterprise social media strategy aligned with brand positioning and business priorities.
• Own and manage Filinvest’s master content calendar and ensure timely, engaging content across platforms.
• Administer all Filinvest-owned social media accounts with governance and security.
• Lead content creators to produce platform-ready assets (photos, videos, carousels, reels, stories).
• Oversee community engagement, response tone, and escalation for sensitive interactions.
• Collaborate with Performance Marketing, CX, CRM, and Sales to align organic and paid efforts and optimize results.
• Produce weekly/monthly analytics and recommendations to improve content performance and platform health.
• Monitor crisis signals and support Corporate Communications during incidents.
• Coordinate with cross-functional teams to ensure consistent messaging and brand voice.

Education

Bachelor's degree in Marketing or Communication or Multimedia Arts or Journalism or related field

Job description

Job Summary

Lead - Social Media

Duties and Responsibilities

1. Social Media Strategy & Content Leadership

Orchestrate the enterprise social media strategy aligned with brand positioning, CX principles, and business priorities.Develop a unified cross-platform content strategy anchored on:Brand narrativeSeasonalityConsumer insightsSegment motivationsProject prioritiesFull-funnel objectivesEnsure platform-native strategies are applied (FB/IG/TikTok/LinkedIn/YouTube).

2. Content Calendar Governance & Storytelling

Own and orchestrate Filinvest’s master content calendar, integrating:Brand contentSegment-specific contentProduct launchesCampaign burstsCX communicationsCorporate messagesSales/lead gen assetsEnsure content is timely, accurate, engaging, and aligned with brand tone and visual identity.Maintain content rhythm: awareness → engagement → education → trust-building → conversion.

3. Fan Page Administration & Platform Governance

Administer all Filinvest-owned social media accounts:Page roles & access governanceCommunity management oversightEscalation protocolsVerification and securityPlatform hygiene and complianceMaintain platform integrity (e.g., name consistency, category accuracy, updated profile and cover visuals).

4. Content Creation & Creative Direction

Lead and direct content creators (photos & videos) to produce platform-ready assets.Supervise creation of:PhotosShort-form videos (Reels, TikToks)Carousel contentStory contentBrand-led educational contentcorporate narrativesCX communication piecesEnsure all content follows brand guidelines, CX standards, and segment positioning.

5. Community Engagement & Experience Management

Oversee community engagement strategy:Response tonePage personaCustomer query managementStandard responsesComment moderationSentiment monitoringCoordinate with CRM, Sales, and Customer Care for lead routing and escalation of customer issues.Ensure escalation to Corp Comms for potentially sensitive interactions.

6. Paid Social Collaboration & Support

Work closely with the Performance Marketing Manager to ensure:Organic content supports lower-funnel effortsBest-performing content is boostedPaid campaigns reflect organic storytellingAudience insights inform content directionProvide creative variants optimized for performance ads.

7. Analytics, Insights & Optimization

Track and analyze:Engagement ratesContent performanceFollower qualityVideo viewsClick-through ratesSentimentPage healthProduce weekly and monthly reports and optimization recommendations.Use insights to refine future content, posting schedules, and platform strategies.

8. Crisis Monitoring & Corporate Communications

AlignmentMonitor social media for early signs of issues or sentiment decline.Enforce escalation flows aligned with Corporate Communications.Support execution of statements or instructions from Corporate Communications during crises.Maintain platform discipline and adherence to legal and compliance requirements.

9. Collaboration & Cross-Functional Orchestration

Work closely with:Brand & CX to ensure message consistencyCorporate Communications for alignment of corporate messagingCRM for email/social alignmentSEO/Web to align content with search insightsBU teams for project-level updatesParticipate in weekly COE synchronization routines.

Technical Competencies and Skills

Content & Storytelling, Mastery of native content formats, Strong copywriting and creative direction, Understanding of consumer insights and platform culture, Digital & Platform Expertise, Deep understanding of FB/IG/TikTok/YouTube/LinkedIn platforms, Familiar with analytics and optimization, Experience with social publishing tools and Meta Business Suite, Governance & Operations, Page administration discipline, Escalation and crisis monitoring, Content calendar management, Compliance adherence, Leadership & Collaboration, Team leadership, Cross-functional alignment, Excellent communication, Strong project management, Professional Attributes, Highly organized, Detail-oriented, Creative, Fast-paced and agile, Strong stakeholder management

Education, Trainings and Licenses Required

5 - 8 years social media experience, Bachelor's degree in Marketing or Communication or Multimedia Arts or Journalism or related field, Experience handling brand pages with 100k+ followers preferred, Experience collaborating with creative teams and performance marketing teams, Background in Content Strategy and Storytelling and Digital Communication