Social Media Supervisor

Gaisano Brothers Merchandising, Inc.; Cebu City; On-site; PHP 360,000 - 720,000; Full time

Job summary

Gaisano Brothers Merchandising, Inc. is seeking a Social Media Supervisor to oversee daily social media operations, content strategy, and channel management for retail and F&B brands.

You will ensure timely content delivery, brand alignment, audience engagement, and measurable digital growth. Responsibilities include developing monthly calendars, writing captions, coordinating with designers and marketing teams, and managing content across Facebook, Instagram, TikTok, YouTube, Shopee, Lazada,

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Mass Communication, or related field.
• 2–4 years of experience in social media management across retail and F&B sectors.
• Proficiency with major social media channels (Facebook, Instagram, TikTok, YouTube) and e-commerce platforms (Shopee, Lazada, TikTok Shop).
• Experience tracking performance, building monthly analytics reports, and coordinating content calendars.

Responsibilities

• Develop and implement the monthly social media content calendar.
• Write engaging captions and coordinate design and video production requirements.
• Coordinate with Graphic Artist and Marketing Team for timely content delivery.
• Ensure content aligns with branding guidelines and campaigns.
• Manage, schedule, and publish content across all official platforms.
• Handle social media content for all brand stores and restaurant options.
• Coordinate with stores and branches for media and promotional content.
• Monitor engagement and respond to inquiries when needed.
• Prepare comprehensive monthly performance reports.
• Perform duties as assigned by Sales & Marketing Manager.

Skills

Social media management

Multi-brand management

Content calendars

Written communication

Brand tone adaptation

Team collaboration

Analytics reporting

Education

Bachelor's degree in Marketing/Communications

Tools

Meta Business Suite

Hootsuite

Buffer

Canva

CapCut

Adobe Creative Suite

Job description

The Social Media Supervisor oversees daily social media operations, content strategy, and channel management across company brands, including retail and food & beverage operations. This role ensures timely content delivery, strong brand alignment, consistent audience engagement, and measurable digital growth.

Key Responsibilities

• Develop and implement the monthly social media content calendar.
• Write engaging captions and coordinate graphic design and video production requirements.
• Coordinate with the Graphic Artist and Marketing Team to ensure timely content delivery.
• Ensure all published content aligns strictly with company branding guidelines and approved marketing campaigns.
• Manage, schedule, and publish content across all official social media platforms.
• Handle dedicated social media content for: All Gaisano Stores, Lighthouse Restaurant, Taste of Mandarin
• Coordinate directly with store and restaurant branches to gather media, video content, and promotional updates.
• Monitor page engagement and respond promptly to customer inquiries when necessary.
• Monitor social media analytics and prepare comprehensive monthly performance reports.
• Perform other duties as assigned by the Sales & Marketing Manager.

Qualifications & Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Mass Communication, or a related field.
• 2-4 years of experience in social media management, preferably handling multi-brand accounts across retail and food & beverage (F&B) sectors.
• Proficiency in managing, scheduling, and optimizing content across major social media channels (Facebook, Instagram, TikTok, YouTube) and e-commerce platforms (Shopee, Lazada, TikTok Shop) using native and third-party tools (e.g., Meta Business Suite, Hootsuite, Buffer).
• Proven track record in tracking page performance, analyzing metrics, and building monthly analytical reports.
• Familiarity with graphic design and video editing workflows (e.g., Canva, CapCut, Adobe Creative Suite) to direct graphic artists and media creators effectively.
• Exceptional written communication skills with a strong command of tone and caption creation tailored to different target audiences.
• Ability to seamlessly switch tones of voice between diverse brands (retail stores vs. restaurant dining).
• Strong interpersonal skills to collaborate smoothly with store branches, remote teams, graphic artists, and marketing leaders.
• High organizational capability to manage overlapping content calendars, meet tight production deadlines, and respond to community inquiries efficiently.