Multi-Brand Marketing Manager — Online & Offline

Beyond I. Tech Ventures Corporation; Cebu City; On-site; PHP 600,000 - 900,000; Full time

Job summary

Beyond I. Tech Ventures Corporation is seeking a Multi-Brand Marketing Manager to develop and execute integrated marketing strategies for BIBO and other brands. You will oversee campaigns, activations, digital marketing, partnerships, budgets, and performance reporting to drive brand growth.

The role requires 2–3 years in marketing or brand management and the ability to manage multiple brands and deadlines while aligning activities with business goals.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or related field.
• 2–3 years of marketing or brand management experience in marketing, retail, entertainment, lifestyle, hospitality, or related fields.
• Experience with online marketing and offline activations.
• Knowledge of social media, paid advertising, content planning, and campaign analytics.
• Experience coordinating events, promotions, suppliers, creators, or external partners.
• Strong project management, communication, and organizational skills.
• Able to manage multiple brands, campaigns, and deadlines.
• Comfortable presenting plans and reports to management.
• Willing to visit branches and attend events or activations when required.

Responsibilities

• Develop monthly and quarterly marketing plans and campaign calendars.
• Manage digital marketing across Facebook, Instagram, TikTok, and other platforms.
• Oversee content, paid advertising, influencer/creator partnerships, and online campaigns.
• Plan and coordinate branch promotions, mall activations, events, launches, and seasonal campaigns.
• Coordinate with branches, designers, agencies, suppliers, creators, and other partners.
• Ensure consistent brand identity and timely campaign execution across branches.
• Prepare and monitor marketing budgets and campaign expenses.
• Track campaign performance and prepare weekly/monthly reports with recommendations.
• Conduct post-campaign reviews and identify opportunities for improvement.
• Present marketing plans, results, and recommendations to management.

Skills

Brand management

Digital marketing

Social media management

Campaign analytics

Event marketing

Project management

Communication skills

Multibrand management

Education

Bachelor's degree in Marketing/Business/Communications/Advertising

Job description

We are looking for a Multi-Brand Marketing Manager to develop and execute integrated online and offline marketing strategies acrossBIBO and other assigned brands. The role oversees campaigns, branch activations, digital marketing, partnerships, budgets, and performance reporting to support brand growth and business objectives.

Key Responsibilities:

• Develop monthly and quarterly marketing plans and campaign calendars.

• Manage digital marketing across Facebook, Instagram, TikTok, and other platforms.

• Oversee content, paid advertising, influencer/creator partnerships, and online campaigns.

• Plan and coordinate branch promotions, mall activations, events, launches, and seasonal campaigns.

• Coordinate with branches, designers, agencies, suppliers, creators, and other partners.

• Ensure consistent brand identity and timely campaign execution across branches.

• Prepare and monitor marketing budgets and campaign expenses.

• Track campaign performance and prepare weekly/monthly reports with recommendations.

• Conduct post-campaign reviews and identify opportunities for improvement.

• Present marketing plans, results, and recommendations to management.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field.

• 2–3 years of experience in marketing, brand management, retail, entertainment, lifestyle, hospitality, or a related field.

• Experience handling both online marketing and offline activations.

• Knowledge of social media, paid advertising, content planning, and campaign analytics.

• Experience coordinating events, promotions, suppliers, creators, or external partners.

• Strong project management, communication, and organizational skills.

• Able to manage multiple brands, campaigns, and deadlines.

• Comfortable presenting plans and reports to management.

• Willing to visit branches and attend events or activations when required.

Key Skills:

Brand Management | Digital Marketing | Event Marketing | Social Media | Campaign Management | Project Management | Budget Management | Partnerships | Analytics

What We’re Looking For:

A strategic and hands-on marketing leader who can manage multiple brands, coordinate cross-functional teams, drive both online and offline campaigns, and connect marketing activities to measurable business results.