Multi-Brand Marketing Manager — Online & Offline

Bibo Family Entertainment Center Inc.; Cebu City; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

BIBO Family Entertainment Center Inc. is seeking a Multi-Brand Marketing Manager to develop and execute integrated online and offline marketing strategies across BIBO and other brands.

The role oversees campaigns, activations, partnerships, budgets, and performance reporting to support growth. The ideal candidate will manage both digital and offline initiatives, coordinate with branches and vendors, analyze results, and present recommendations to management.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, or a related field.
• 2–3 years of marketing, brand management, retail, entertainment, lifestyle, hospitality, or related experience.
• Experience in both online marketing and offline activations.
• Knowledge of social media, paid advertising, content planning, and campaign analytics.
• Experience coordinating events, promotions, suppliers, creators, or external partners.
• Strong project management, communication, and organizational skills.
• Ability to manage multiple brands, campaigns, and deadlines.
• Comfortable presenting plans and reports to management.
• Willing to visit branches and attend events or activations when required.

Responsibilities

• Develop monthly and quarterly marketing plans and campaign calendars.
• Manage digital marketing across Facebook, Instagram, TikTok, and other platforms.
• Oversee content, paid advertising, influencer/creator partnerships, and online campaigns.
• Plan and coordinate branch promotions, mall activations, events, launches, and seasonal campaigns.
• Coordinate with branches, designers, agencies, suppliers, creators, and other partners.
• Ensure consistent brand identity and timely campaign execution across branches.
• Prepare and monitor marketing budgets and campaign expenses.
• Track campaign performance and prepare weekly/monthly reports with recommendations.
• Conduct post-campaign reviews and identify opportunities for improvement.
• Present marketing plans, results, and recommendations to management.

Skills

Brand Management

Digital Marketing

Event Marketing

Social Media

Campaign Management

Project Management

Budget Management

Partnerships

Analytics

Education

Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field

Job description

We are looking for a Multi-Brand Marketing Manager to develop and execute integrated online and offline marketing strategies across BIBO and other assigned brands. The role oversees campaigns, branch activations, digital marketing, partnerships, budgets, and performance reporting to support brand growth and business objectives.

Key Responsibilities:

• Develop monthly and quarterly marketing plans and campaign calendars.

• Manage digital marketing across Facebook, Instagram, TikTok, and other platforms.

• Oversee content, paid advertising, influencer/creator partnerships, and online campaigns.

• Plan and coordinate branch promotions, mall activations, events, launches, and seasonal campaigns.

• Coordinate with branches, designers, agencies, suppliers, creators, and other partners.

• Ensure consistent brand identity and timely campaign execution across branches.

• Prepare and monitor marketing budgets and campaign expenses.

• Track campaign performance and prepare weekly/monthly reports with recommendations.

• Conduct post-campaign reviews and identify opportunities for improvement.

• Present marketing plans, results, and recommendations to management.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field.

• 2–3 years of experience in marketing, brand management, retail, entertainment, lifestyle, hospitality, or a related field.

• Experience handling both online marketing and offline activations.

• Knowledge of social media, paid advertising, content planning, and campaign analytics.

• Experience coordinating events, promotions, suppliers, creators, or external partners.

• Strong project management, communication, and organizational skills.

• Able to manage multiple brands, campaigns, and deadlines.

• Comfortable presenting plans and reports to management.

• Willing to visit branches and attend events or activations when required.

Key Skills:

Brand Management | Digital Marketing | Event Marketing | Social Media | Campaign Management | Project Management | Budget Management | Partnerships | Analytics

What We’re Looking For:

A strategic and hands-on marketing leader who can manage multiple brands, coordinate cross-functional teams, drive both online and offline campaigns, and connect marketing activities to measurable business results.