Molecular Diagnostics Product Marketing Lead

bioMérieux; Taguig; On-site; PHP 1,000,000 - 1,400,000; Full time

Job summary

bioMérieux is seeking a marketing professional in the Philippines to lead the molecular diagnostics marketing strategy and annual brand plan. You will coordinate with sales teams, distributors, and the ASEAN marketing group to drive revenue and profitability for the Molecular Franchise.

The role covers market development, pricing strategy, training delivery, and new product launches, with close collaboration across medical affairs and regulatory teams to support clinical studies and market

Qualifications

• Minimum 5 years of relevant work experience in the IVD industry with track records of new product launch; working with local clinician KOLs and health care professionals; effective collaboration with cross-functional colleagues (sales manager, supply chain, regulatory affairs, medical affairs)
• MBA (Marketing) is preferred for strategic marketing leadership
• Experience delivering clinical education and training to sales teams and distributors

Responsibilities

• Develop and ensure implementation of a well-defined marketing plan geared towards achievement of business objectives with monitoring and measurement in place
• Own the new product launch responsibilities, including pre-launch market research, G2M market assessment, launch plan development and execution
• Act as the new product launch program manager to ensure efficient execution of a launch plan established together with local sales team, distributors, and ASEAN marketing team
• Support direct sales team and channel partners in presales and aftersales customer journey
• Deliver impactful product and objection handling training of molecular diagnostics for sales teams, distributors & customers
• Be a strong brand ambassador working to deliver customer acceptance of the value of our products to become a partner of choice – market reputation and relevance
• Proactively work with sales team to monitor the competitive intelligence and update the competitors’ IB within current customers on a quarterly basis
• Work with medical affairs team closely to deliver clinical educations and support customer’s clinical study needs

Skills

Marketing strategy

Product launch management

Sales collaboration

Pricing strategy

Training delivery

Education

B.Sc./MSc Life Sciences / Molecular Biology

MBA (Marketing) preferred

Job description

bioMérieux is seeking a marketing professional in the Philippines to lead the molecular diagnostics marketing strategy and annual brand plan. You will coordinate with sales teams, distributors, and the ASEAN marketing group to drive revenue and profitability for the Molecular Franchise.

The role covers market development, pricing strategy, training delivery, and new product launches, with close collaboration across medical affairs and regulatory teams to support clinical studies and market