Mid-Level Operations Specialist | On-site | Short Drama Production

Hcreates; Pasig; On-site; PHP 391,000 - 446,000; Full time

Job summary

Hcreates in Metro Manila is seeking a Growth/Operations lead to drive LTV across overseas short drama products. You will formulate and execute growth, retention, engagement, and monetization strategies, using user behavior data to guide acquisition and content plans.

You will perform user segmentation and cohort operations while coordinating with product, acquisition, and content teams to remove bottlenecks and optimize conversions.

Qualifications

• 3+ years of internet operations experience (content, membership, or growth)
• 1+ year of hands-on overseas short drama experience preferred
• Strong data insight and proficiency in user behavior analysis
• Ability to turn data into operational strategies and complete rollout tracking
• Ability to iterate based on post-launch performance
• Excellent cross-departmental coordination skills
• Ability to drive projects independently across product, acquisition, and content teams
• Strong logical thinking and high execution capability
• Goal-driven, highly self-motivated, result-oriented, and adaptable to different international market dynamics

Responsibilities

• Formulate and execute growth, retention, engagement, and monetization strategies to boost LTV
• Leverage user behavior data analysis to drive acquisition and content strategies
• Complete user segmentation and cohort operations
• Collaborate with product teams to identify conversion funnel bottlenecks and output optimization solutions
• Drive execution to improve conversion rates at key steps (browse, play, pay)
• Design churned/inactive user win-back strategies
• Identify root causes of user churn and inactivity
• Run personalized pushes or events to improve user reactivation and payment conversions

Skills

Growth strategy

Data analysis

Overseas market experience

Cross-department coordination

Project execution

Retention & monetization

User behavior analysis

Post-launch iteration

Independent leadership

Education

Bachelor’s degree

Job description

About the role

Responsible for user LTV across overseas short drama products; formulate and execute growth, retention, engagement, and monetization strategies to boost LTV. Leverage user behavior data analysis to drive acquisition and content strategies, completing user segmentation and cohort operations.

Key responsibilities

• Formulate and execute growth, retention, engagement, and monetization strategies to boost LTV
• Leverage user behavior data analysis to drive acquisition and content strategies
• Complete user segmentation and cohort operations
• Collaborate with product teams to identify conversion funnel bottlenecks and output optimization solutions
• Drive execution to improve conversion rates at key steps (browse, play, pay)
• Design churned/inactive user win-back strategies
• Identify root causes of user churn and inactivity
• Run personalized pushes or events to improve user reactivation and payment conversions

About you

• Bachelor's degree or higher
• 3+ years of internet operations experience (content, membership, or growth)
• 1+ year of hands-on overseas short drama experience preferred
• Strong data insight and proficiency in user behavior analysis
• Ability to turn data into operational strategies and complete rollout tracking
• Ability to iterate based on post-launch performance
• Excellent cross-departmental coordination skills
• Ability to drive projects independently across product, acquisition, and content teams
• Strong logical thinking and high execution capability
• Goal-driven, highly self-motivated, result-oriented, and adaptable to different international market dynamics

Salary Package:

35,000 - 40,000 (Final Salary based on Capability)