Meta Ads Specialist - E‑Commerce Growth & ROAS

FNT CLOTHING CORP.; Manila; On-site; PHP 480,000 - 720,000; Full time

Job summary

FNT CLOTHING CORP. is seeking a Meta Ads Specialist – E‑Commerce Performance Marketing to own Facebook and Instagram campaigns, driving sales, engagement, and brand growth.

You will plan, set up, optimize, and report on campaigns, working with E‑Commerce, Creative, Content, Sales, Merchandising, Affiliate, and Live Selling teams to align with short‑term targets and long‑term branding. The role emphasizes data-driven decisions and ROAS optimization.

Qualifications

• Bachelor's degree or higher in Marketing, Digital Marketing, Advertising, Business, E‑Commerce, Communications, or related field.
• At least 1–2 years of hands-on experience managing Meta Ads / Facebook Ads.
• Experience with e‑commerce, retail, consumer products, or online marketplace advertising.
• Hands-on experience with Meta Ads Manager and Meta Business Suite.
• Strong understanding of audience targeting, retargeting, campaign structures, and ad optimization.
• Experience with A/B testing and performance analysis.
• Strong understanding of ROAS, CPA, CTR, CPC, CPM, and conversion rate.
• Proficient in Excel / Google Sheets.

Responsibilities

• Develop and execute Meta Ads strategies across Facebook and Instagram.
• Build, launch, manage, and optimize campaigns, ad sets, audiences, placements, budgets, and creatives.
• Improve sales conversion and revenue from Meta Ads.
• Develop audiences, lookalikes, retargeting, and test new segments.
• Collaborate with E‑Commerce, Creative, Content, Sales, Merchandising, Affiliate, and Live Selling teams.
• Monitor campaigns and optimize budgets, pacing, and creative performance.
• Provide performance analytics and weekly/monthly reports.
• Stay updated with Meta platform changes and best practices.

Skills

Meta Ads Manager

Facebook Ads

Instagram Ads

Paid Social Media

Performance Marketing

E‑Commerce Marketing

Digital Advertising

Media Buying

Conversion Rate Optimization

ROAS Optimization

Audience Targeting

Retargeting

Lookalike Audiences

A/B Testing

Creative Testing

Campaign Optimization

Customer Acquisition

Brand Awareness

Social Media Engagement

E‑Commerce Sales

Marketing Analytics

Excel

Google Sheets

Education

Bachelor's degree in Marketing, Digital Marketing, Advertising, Business, E‑Commerce, Communications, or related field

Job description

FNT CLOTHING CORP. is seeking a Meta Ads Specialist – E‑Commerce Performance Marketing to own Facebook and Instagram campaigns, driving sales, engagement, and brand growth.

You will plan, set up, optimize, and report on campaigns, working with E‑Commerce, Creative, Content, Sales, Merchandising, Affiliate, and Live Selling teams to align with short‑term targets and long‑term branding. The role emphasizes data-driven decisions and ROAS optimization.