Remote Meta Ads Specialist — ROI & Growth Focus

My Amazon Guy; Philippines; On-site; PHP 600,000 - 900,000; Full time

Benefits offered by this job

40 hours a week, 8 hours a day

Permanent work-from-home setup

Unlimited MAG School courses and SOPs

Job summary

My Amazon Guy is seeking a remote Paid Media Specialist (Meta) to oversee and optimize Meta ad campaigns across Facebook, Instagram, and related platforms. The role emphasizes data-driven decision making, audience segmentation, and creative collaboration with design and content teams.

You will monitor performance, adjust budgets, and report results while staying current with Meta updates. The position operates remotely with EST-aligned work hours and opportunities for growth.

Qualifications

• Proven experience managing Meta advertising campaigns (2–3 years preferred).
• Strong knowledge of Meta Ads Manager, Business Suite, and analytics tools.
• Experience with audience segmentation, retargeting, and lookalike audiences.
• Excellent analytical skills with data-driven decision making.
• Strong communication skills, written and verbal.

Responsibilities

• Develop, implement, and manage Meta ad campaigns aligned with business objectives.
• Conduct audience research and create detailed targeting strategies.
• Craft compelling ad creatives with design and content teams.
• Monitor and analyze campaign performance; provide optimization insights.
• Manage ad budgets for efficient resource allocation and ROI.
• Stay updated with Meta advertising trends and platform updates.
• Generate regular performance reports for stakeholders.
• Conduct A/B testing to identify optimal strategies.

Skills

Meta advertising

Campaign management

Analytics & optimization

A/B testing

Communication skills

Audience targeting

Tools

Meta Ads Manager

Facebook Business Suite

Analytics tools

Lookalike audiences

Job description

My Amazon Guy is seeking a remote Paid Media Specialist (Meta) to oversee and optimize Meta ad campaigns across Facebook, Instagram, and related platforms. The role emphasizes data-driven decision making, audience segmentation, and creative collaboration with design and content teams.

You will monitor performance, adjust budgets, and report results while staying current with Meta updates. The position operates remotely with EST-aligned work hours and opportunities for growth.