Meta Ads Specialist 2–5 Years Experience (Makati)

Cooee Inc; Makati; On-site; PHP 360,000 - 600,000; Full time

Job summary

Cooee Inc in Makati, Philippines, invites a Media Buying Specialist – Meta Ads & Creative to join onsite. You will handle Meta lead campaigns, create engaging graphics and short-form videos, and support marketing with content scheduling and reporting.

The role blends media buying with design, reporting to the Marketing Team and GM. You'll work with an Australian partner on electrical/security solutions, turning ideas into effective campaigns and creative assets.

Qualifications

• 2 - 5 years of hands-on experience running and optimising Meta Ads (Facebook and Instagram).
• Experience managing lead generation campaigns, budgets, and cost per lead.
• Experience in graphic design and short-form video editing.
• Proficiency in Canva/Adobe and video editing tools.
• Portfolio showing actual ads, social content, and ideally campaign results.

Responsibilities

• Set up and launch Meta (Facebook and Instagram) lead campaigns using the GM's instructions for audiences, budgets, placements, and lead forms.
• Present each new campaign to the GM through a Loom walkthrough before launch.
• Monitor campaign performance, pause underperforming ads, and adjust budgets within approved limits.
• Flag rejected ads, increasing costs, and tracking issues early.
• Transform job site footage into advertisements and social content.
• Edit short-form videos with cuts, captions, music, and logos.
• Create before-and-after graphics, testimonials, carousels, and social posts.
• Prepare creative assets in 1:1, 4:5, and 9:16 formats.
• Maintain brand consistency using logos, colours, fonts, and authentic imagery.
• Brief the videographer before shoots to capture needed footage.
• Schedule weekly Facebook and Instagram content with captions in plain Australian English.
• Update Perth and Geraldton Google Business Profiles with job and posts, and send review requests.
• Record online leads in HubSpot as deals, tagged by source and service.
• Maintain pinned testimonials, project walkthroughs, and team content.
• Submit weekly reports covering published and scheduled content, ad spend, leads, and cost per lead.

Skills

Meta Ads

Lead generation campaigns

Graphic design

Short-form video editing

Canva

Adobe suite

Video editing tools

Portfolio demonstration

English communication

Tools

Canva

Adobe Photoshop/Illustrator

CapCut

Premiere Pro

Loom

HubSpot

Job description

ROLE SNAPSHOT:

• Full-time | Day Shift | Onsite (Makati Office)

• 2 - 5 years of hands-on experience running and optimising Meta Ads (Facebook and Instagram)

• Experience managing lead generation campaigns, budgets, and cost per lead.

• Experience in graphic design and short-form video editing experience.

• Proficiency in Canva/Adobe and video editing tools.

• Portfolio showing actual ads, social content, and ideally campaign results.

• Internal Position: Graphic Designer and Marketing Coordinator

About the role:

We are looking for a Media Buying Specialist – Meta Ads & Creative to support media buying, graphic design, video editing, and marketing activities. You will work closely with the Marketing Team and General Manager to turn their ideas into campaigns and creative content.

Our Australian partner designs, installs, and maintains electrical, security, and communications solutions.

What you’ll be working on:

Media Buying

• Set up and launch Meta (Facebook and Instagram) lead campaigns using the General Manager's written instructions for audiences, budgets, placements, and lead forms.

• Present each new campaign to the General Manager through a short Loom walkthrough before launch.

• Monitor campaign performance, pause underperforming ads, and adjust budgets within approved limits.

• Flag rejected ads, increasing costs, and tracking issues early.

Graphic Design & Video

• Transform job site and footage into advertisements and social media content.

• Edit short-form videos with cuts, captions, music, and logos.

• Create before-and-after graphics, testimonials, carousels, and social posts.

• Prepare creative assets in 1:1, 4:5, and 9:16 formats.

• Maintain brand consistency using approved logos, colours, fonts, and authentic job site imagery.

• Use AI-assisted creative when fresh footage is unavailable, avoiding generic AI visuals.

• Brief the videographer before shoots to capture footage needed for advertisements.

Marketing Support

• Schedule weekly Facebook and Instagram content using the content calendar and plain Australian English captions.

• Update Perth and Geraldton Google Business Profiles with job and posts, and send customer review requests.

• Record online leads in HubSpot as deals, tagged by source and service.

• Maintain pinned testimonials, project walkthroughs, and team content.

• Submit weekly reports covering published and scheduled content, ad spend, leads, and cost per lead.

What we’re looking for:

• 2 - 5 years of graphic design and short-form video editing experience, with media buying experience ideally in Meta Ads.

• A portfolio featuring real advertisements and social content, not just logos.

• Proficiency in Canva or Adobe Photoshop/Illustrator, plus CapCut, Premiere Pro, or similar editing tools.

• Strong organisation, reliability, and ability to meet commitments without repeated follow-ups.

• Clear written English and confidence to communicate performance concerns.

• Daily use of AI tools such as ChatGPT or Claude, with willingness to learn more.

• Experience with trades, construction, home services, or Australian customers is an advantage.

• Familiarity with HubSpot, LinkedIn, or WordPress is a plus.