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The Hosting Helper is seeking a remote Social Media Ads Specialist to own Meta campaigns for our property-management audience. You’ll manage Instagram and Facebook, build campaigns, optimize spend, and report on cost per lead and qualified demos.
In this role you’ll turn client results into narrative creative, collaborate with the founder, and align with North American hours. Previous B2B ad experience and a proven track record matter most.
The Hosting Helper runs the back end of short-term rental businesses. We don't own the properties and we don't clean them. We handle the parts most operators are weakest at: revenue management and distribution, guest communication and reviews, operations, and the tech stack holding it together. Our clients are property management companies and individual owners across North America and Europe, and we look after roughly 165 properties for them today.
We're not an agency that read a book about this. Our founder built a short-term rental company from one property to 200 doors, sold the portfolio, and turned what worked into a service other operators can buy. That operator background is the reason clients pick us over a marketing shop, and it's the thing your content has to sound like.
The team is fully remote across several countries. Everyone here owns a number on a weekly scorecard, and you would too.
You own Meta for The Hosting Helper. Organic Instagram and Facebook, paid ads, and the reporting that tells us whether any of it worked. Right now our own pipeline is the job. Once that's running, you'll take on ad accounts for our property management clients, who want this done properly and have nobody to do it.
Paid is currently run by an outside agency we're replacing and social media is at zero. Building something that actually generates leads is the first quarter.
Running @hostinghelper on Instagram and Facebook day to day, including the posting calendar
Building, launching and optimising Meta ad campaigns aimed at property management companies and rental owners
Turning our client results into short-form video and static creative, working with our founder on scripts
Testing creative and audiences properly, with a record of what you tried and what it cost
Reporting weekly on spend, cost per lead and cost per qualified demo booked
Taking on client ad accounts once ours is performing, and reporting to those clients directly
In 90 days: the account structure is clean, campaigns are live, and we have real cost-per-lead data instead of an agency slide. In six months: paid social is a channel our sales team can rely on, and at least one client is paying us to run theirs.
Nice to have, not required: short-form rental or property management experience, GoHighLevel, HubSpot or Close, Canva and CapCut, experience managing ad accounts for more than one brand at a time.