Creative Strategist

Peak Uplift Digital; Manila; On-site; PHP 446,000 - 893,000; Full time

Job summary

Peak Uplift Digital is seeking a skilled direct-response copywriter to own ad copy strategy for home-service campaigns. You will craft hooks, primary text, headlines, and lead-form questions, turning ideas into tested concepts.

You’ll brief video and design teams, monitor weekly performance, and decide what to scale or kill with clear reasoning. Native English, self-direction, and Meta Ads experience are essential.

Qualifications

• 2+ years of direct-response copywriting for paid social (agency or in-house).
• Native-level written English with North American tone.
• Comfort reading Meta Ads Manager reports and forming opinions.
• Local-service, home-improvement or lead-gen experience is a strong plus.
• Self-directed work style; capable of owning accounts/data.

Responsibilities

• Write hooks, primary text, headlines, and lead-form questions for campaigns.
• Provide complete ad copy packages per concept for testing.
• Brief video/design teams with scripts and references.
• Review weekly performance (CPL, leads) and decide scaling actions with reasons.
• Maintain and update the hook/body component library.

Skills

Direct-response copywriting

Copy for paid social

Meta Ads Manager

Performance mindset

Self-directed work

Tools

Meta Ads Manager

Job description

We run paid acquisition (Meta) for home-service and local-service businesses.

The role

You own the idea and the words behind our ads. Not the editing, not the media buying — the angle, the hook, the copy, and the read on what worked. You will write, not just brief.

What you'll do

Research each client's ICP (offer, objections, buying triggers, competitor ads) and turn it into 3–5 testable angles per cycle.

Write the full package per concept: hook, primary text, headline, lead-form questions, and calendar/landing page copy.

Write pre-qualifying copy — filtering out tire-kickers is the job, not maximizing raw lead volume.

Brief the video/design team with scripts and reference so they can execute without guesswork.

Read performance weekly (CPL, lead→booked, booked→show) and decide what to scale, iterate, or kill — with a reason.

Keep our hook/body component library updated so winning ideas get reused, not rediscovered.

You're a fit if you have

2+ years writing direct-response copy for paid social (agency or in-house), with ads you can show us.

Native-level written English and a feel for how North American homeowners/small-business owners actually talk.

Comfort in Meta Ads Manager reporting — you can read a table and form an opinion.

Local-service, home-improvement, or lead-gen experience (strong plus).

Self-direction: we give you the account and the data, not a daily task list.

Not a fit if: you're primarily a designer/editor, you've only written brand or SEO content, or you need a creative director to hand you angles.