Meta Ads Specialist & Social Media Manager

Gold Standard Pools; Manila; On-site; PHP 400,000 - 700,000; Full time

Job summary

Gold Standard Pools is seeking a results-driven Meta Ads Specialist & Social Media Manager to grow our brand presence across Facebook and Instagram. You will own the full cycle from content planning and ad creation to campaign optimization and lead follow-up coordination.

You will plan, launch, manage, and optimize campaigns for lead generation and brand awareness, while creating compelling ad copy, creatives, and retargeting strategies.

Qualifications

• Proven experience managing Meta Ads for lead generation or local-service businesses.
• Strong understanding of Facebook Ads Manager, audience targeting, retargeting, pixels, and conversion tracking.
• Experience managing Facebook and Instagram business pages.
• Strong copywriting skills and a good eye for engaging visual content.
• Familiarity with Canva, CapCut, Adobe tools, or similar content-creation platforms.
• Analytical, organized, proactive, and able to explain results clearly.
• Experience with CRM tools, Google Sheets, or lead trackers is an advantage.
• Excellent English communication skills.

Responsibilities

• Plan, launch, manage, and optimize Meta Ads campaigns for lead generation and brand awareness.
• Create compelling ad copy, creatives, audiences, and retargeting campaigns.
• Monitor campaign performance daily and improve cost per lead, conversion rates, and return on ad spend.
• Develop and maintain a monthly content calendar for Facebook, Instagram, and other relevant platforms.
• Create or coordinate high-quality social media posts, reels, stories, captions, and basic graphics.
• Respond to comments and messages professionally and escalation qualified leads promptly.
• Track leads and campaign results using spreadsheets, CRM, or reporting tools.
• Provide weekly performance reports with insights, recommendations, and next actions.
• Stay updated on Meta advertising policies, platform changes, and social media trends.

Skills

Meta Ads

Facebook Ads Manager

Audience Targeting

Retargeting

Pixels & Tracking

Conversion Tracking

Social Media Management

Copywriting

Content Creation

CRM Tools

Tools

Canva

CapCut

Adobe Creative Suite

Job description

About the role

We are looking for a results-driven Meta Ads Specialist & Social Media Manager to grow our brand presence, generate qualified leads, and manage engaging social media content across Facebook and Instagram. You will own the full cycle, from content planning and ad creation to campaign optimization, reporting, and lead follow-up coordination.

Key responsibilities

• Plan, launch, manage, and optimize Meta Ads campaigns for lead generation and brand awareness.
• Create compelling ad copy, creatives, audiences, and retargeting campaigns.
• Monitor campaign performance daily and improve cost per lead, conversion rates, and return on ad spend.
• Develop and maintain a monthly content calendar for Facebook, Instagram, and other relevant platforms.
• Create or coordinate high-quality social media posts, reels, stories, captions, and basic graphics.
• Respond to comments and messages professionally and escalation qualified leads promptly.
• Track leads and campaign results using spreadsheets, CRM, or reporting tools.
• Provide weekly performance reports with insights, recommendations, and next actions.
• Stay updated on Meta advertising policies, platform changes, and social media trends.

About you

• Proven experience managing Meta Ads for lead generation or local-service businesses.
• Strong understanding of Facebook Ads Manager, audience targeting, retargeting, pixels, and conversion tracking.
• Experience managing Facebook and Instagram business pages.
• Strong copywriting skills and a good eye for engaging visual content.
• Familiarity with Canva, CapCut, Adobe tools, or similar content-creation platforms.
• Analytical, organized, proactive, and able to explain results clearly.
• Experience with CRM tools, Google Sheets, or lead trackers is an advantage.
• Excellent English communication skills.
• Preferred: Experience in home services, construction, remodeling, real estate, pools, or other local service businesses.
• Preferred: Ability to create short-form video content and customer testimonial campaigns.