Member Engagement and Experience Senior Marketing Manager

Optum Philippines; Philippines; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Optum Philippines is seeking a senior marketing professional to drive consumer and provider onboarding programs and activation campaigns.

You will develop lifecycle communications, coordinate across print, digital, email, and mobile, and partner with operations, analytics, and product teams to optimize engagement and value realization. The role emphasizes data-driven optimization, segmentation, and delivering measurable outcomes in a complex healthcare ecosystem.

Qualifications

• Bachelor's degree in marketing, communications, business, healthcare administration, or related field.
• 5+ years of experience in B2C marketing, member engagement, patient engagement, lifecycle marketing, onboarding communications, experience marketing, CRM, digital marketing, marketing communications, or related roles.
• Experience developing and executing marketing or communication programs that support onboarding, activation, education, digital adoption, engagement, retention influence, NPS, experience improvement, or value realization.
• Experience engaging consumer, patient, member, caregiver, or other secured populations through targeted communication programs, lifecycle strategies, CRM, or multi-channel engagement campaigns.
• Proven ability to translate business, operational, and experience priorities into marketing plans, integrated communications, lifecycle programs, and measurable outcomes.
• Proven solid project management skills with the ability to manage multiple initiatives, timelines, approvals, stakeholders, and deliverables in a complex matrixed environment.
• Proven ability to use audience insights, journey analytics, engagement metrics, campaign performance, NPS, digital adoption metrics, and ROI/IOI analysis to guide recommendations.
• Proven solid collaboration skills across operations, experience, digital, product, analytics, creative, content, marketing operations, legal, privacy, compliance, channel, and business teams.
• Proven excellent written and verbal communication skills, including clear status updates, performance summaries, and leadership-ready materials.

Responsibilities

• Manage consumer/provider engagement programs across onboarding and activation.
• Translate priorities into onboarding strategies and channel plans.
• Develop communications to help secured populations access services.
• Coordinate multi-channel engagement across print, digital, email, mobile, and web.
• Collaborate with operations, product, analytics, and compliance teams.
• Monitor metrics like activation, engagement, NPS, and ROI to drive optimization.

Skills

B2C marketing

CRM

Lifecycle marketing

Digital marketing

Marketing communications

Onboarding communications

Experience marketing

Education

Bachelor's degree in marketing, communications, business, healthcare administration, or related field

Tools

CRM tools

Adobe suite

Marketing automation tools

Personalization tools

Journey analytics tools

Job description

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start

Caring. Connecting. Growing together.

Primary Responsibilities

• Manage consumer / provider (member, patient, perscriber, provider and prescription-holder) engagement and experience marketing programs that support onboarding, activation, education, benefit awareness, digital adoption, service navigation, retention influence, NPS, and value realization
• Translate operational, experience, business, and audience priorities into actionable onboarding strategies, engagement plans, lifecycle communications, channel recommendations, content needs, timelines, and measurable outcomes
• Develop and execute communication programs that help secured populations understand what to do, where to go, how to access support, how to use available services, and how to realize value from Optum Rx capabilities
• Manage steady-state engagement programs that educate existing audiences, deepen relationship value, increase benefit understanding, reduce service friction where aligned to goals, and support continued use of pharmacy and PBM services
• Coordinate integrated communications across print, digital, email, mobile, web, direct mail, contact center, pharmacy, lifecycle, and other relevant consumer / provider engagement channels
• Partner with operations, enterprise experience, digital, product portfolio, content, creative, analytics, marketing operations, legal, privacy, compliance, channel teams, and business relationship owners to align priorities, dependencies, approvals, and execution
• Support segmentation, personalization, journey mapping, testing, optimization, and performance reporting across onboarding and engagement journeys
• Monitor activation, engagement, utilization, digital adoption, self-service adoption, NPS, retention influence, experience, and journey metrics; prepare insights and recommendations for optimization
• Identify onboarding, education, engagement, and experience gaps; recommend corrective actions to improve understanding, satisfaction, relationship durability, and value realization
• Maintain operating routines, status reporting, project plans, budget inputs, risk logs, and leadership-ready updates
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications

• Bachelor's degree in marketing, communications, business, healthcare administration, or related field
• 5+ years of experience in B2C marketing, member engagement, patient engagement, lifecycle marketing, onboarding communications, experience marketing, CRM, digital marketing, marketing communications, or related roles
• Experience developing and executing marketing or communication programs that support onboarding, activation, education, digital adoption, engagement, retention influence, NPS, experience improvement, or value realization.
• Experience engaging consumer, patient, member, caregiver, or other secured populations through targeted communication programs, lifecycle strategies, CRM, or multi-channel engagement campaigns.
• Proven ability to translate business, operational, and experience priorities into marketing plans, integrated communications, lifecycle programs, and measurable outcomes
• Proven solid project management skills with the ability to manage multiple initiatives, timelines, approvals, stakeholders, and deliverables in a complex matrixed environment
• Proven ability to use audience insights, journey analytics, engagement metrics, campaign performance, NPS, digital adoption metrics, and ROI/IOI analysis to guide recommendations
• Proven solid collaboration skills across operations, experience, digital, product, analytics, creative, content, marketing operations, legal, privacy, compliance, channel, and business teams
• Proven excellent written and verbal communication skills, including clear status updates, performance summaries, and leadership-ready materials

Preferred Qualifications

• Healthcare, pharmacy, payer, PBM, specialty pharmacy, infusion pharmacy, home delivery pharmacy, consumer health, financial services, subscription, marketplace, e-commerce, or regulated industry experience
• Familiarity with CRM, marketing automation, personalization, journey analytics, experimentation, Adobe suite, and performance reporting tools

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Optum is a drug-free workplace. © 2026 Optum Global Solutions (Philippines) Inc. All rights reserved.