Member Engagement & Experience Senior Marketing Manager

Optum, a UnitedHealth Group Company; Metro Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Market Competitive Pay Levels

Retirement Plan

Medical Plan (HMO) from Day 1

Job summary

Optum is seeking a skilled engagement marketing professional to manage consumer and provider onboarding, activation, education, benefit awareness, and digital adoption across multiple channels in a complex healthcare setting.

You will translate priorities into onboarding strategies, develop multi-channel communications, collaborate with operations, analytics, legal, and product teams, and measure impact on NPS and value realization.

Qualifications

• Bachelor’s degree in marketing, communications, business, healthcare administration, or related field.
• 5+ years of experience in B2C marketing, member engagement, patient engagement, lifecycle marketing, onboarding communications, experience marketing, CRM, digital marketing, marketing communications, or related roles.

Responsibilities

• Translate priorities into onboarding strategies, engagement plans, lifecycle communications, channel recommendations, content needs, timelines, and measurable outcomes.
• Develop and execute communication programs that help secured populations understand how to access services and realize value from Optum Rx capabilities.
• Coordinate integrated communications across print, digital, email, mobile, web, direct mail, contact center, and other channels.

Skills

Marketing strategy

Lifecycle marketing

CRM

Digital marketing

Project management

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

CRM platforms

Marketing automation

Adobe suite

Analytics tools

Job description

JOB DESCRIPTION:

• Manage consumer / provider (member, patient, perscriber, provider and prescription-holder) engagement and experience marketing programs that support onboarding, activation, education, benefit awareness, digital adoption, service navigation, retention influence, NPS, and value realization.




• Translate operational, experience, business, and audience priorities into actionable onboarding strategies, engagement plans, lifecycle communications, channel recommendations, content needs, timelines, and measurable outcomes.




• Develop and execute communication programs that help secured populations understand what to do, where to go, how to access support, how to use available services, and how to realize value from Optum Rx capabilities.




• Manage steady-state engagement programs that educate existing audiences, deepen relationship value, increase benefit understanding, reduce service friction where aligned to goals, and support continued use of pharmacy and PBM services.




• Coordinate integrated communications across print, digital, email, mobile, web, direct mail, contact center, pharmacy, lifecycle, and other relevant consumer / provider engagement channels.




• Partner with operations, enterprise experience, digital, product portfolio, content, creative, analytics, marketing operations, legal, privacy, compliance, channel teams, and business relationship owners to align priorities, dependencies, approvals, and execution.




• Support segmentation, personalization, journey mapping, testing, optimization, and performance reporting across onboarding and engagement journeys.




• Monitor activation, engagement, utilization, digital adoption, self-service adoption, NPS, retention influence, experience, and journey metrics; prepare insights and recommendations for optimization.




• Identify onboarding, education, engagement, and experience gaps; recommend corrective actions to improve understanding, satisfaction, relationship durability, and value realization.




• Maintain operating routines, status reporting, project plans, budget inputs, risk logs, and leadership-ready updates.

QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, business, healthcare administration, or related field.
  5+ years of experience in B2C marketing, member engagement, patient engagement, lifecycle marketing, onboarding communications, experience marketing, CRM, digital marketing, marketing communications, or related roles.




• Experience developing and executing marketing or communication programs that support onboarding, activation, education, digital adoption, engagement, retention influence, NPS, experience improvement, or value realization.




• Experience engaging consumer, patient, member, caregiver, or other secured populations through targeted communication programs, lifecycle strategies, CRM, or multi-channel engagement campaigns.




• Ability to translate business, operational, and experience priorities into marketing plans, integrated communications, lifecycle programs, and measurable outcomes.




• Strong project management skills with the ability to manage multiple initiatives, timelines, approvals, stakeholders, and deliverables in a complex matrixed environment.




• Ability to use audience insights, journey analytics, engagement metrics, campaign performance, NPS, digital adoption metrics, and ROI/IOI analysis to guide recommendations.




• Strong collaboration skills across operations, experience, digital, product, analytics, creative, content, marketing operations, legal, privacy, compliance, channel, and business teams.




• Excellent written and verbal communication skills, including clear status updates, performance summaries, and leadership-ready materials.




• Healthcare, pharmacy, payer, PBM, specialty pharmacy, infusion pharmacy, home delivery pharmacy, consumer health, financial services, subscription, marketplace, e-commerce, or regulated industry experience preferred.




• Familiarity with CRM, marketing automation, personalization, journey analytics, experimentation, Adobe suite, and performance reporting tools preferred.

WHAT WE OFFER:

• Market Competitive Pay Levels




• Retirement Plan




• Medical Plan (HMO) from Day 1 of employment




• Dental, Medical, and Optical Reimbursements




• Life and Disability Insurance




• Paid Time-Off Benefits




• Sick Leave Conversion




• Employee Assistance Program (EAP)




• Employee Recognition

WHO WE ARE:

• Optum is the health care technology and innovation company of the UnitedHealth Group enterprise along with UnitedHealthcare.




• UnitedHealth Group is a health care and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone.




• We’re a leading health solution and care delivery organization. Our work is complex, but our mission is simple: create a healthier world, with you at the center.




• As part of a Fortune 5 enterprise, we are improving the health care experience of over 125 million people around the world.




• Elevate your career with a leading health care company while improving lives.




• Join us in evolving health care so everyone can have the opportunity to live their healthiest life. This is your opportunity to be part of a team that’s dedicated to Caring. Connecting. Growing together.