Media Insights Analyst | Data-Driven Reporting & Visuals

Innodata Inc.; Mandaue; On-site; PHP 335,000 - 502,000; Full time

Job summary

Innodata Inc. in the Philippines is seeking a Reports Analyst to prepare media coverage analysis reports for clients, gathering requirements, conceptualizing, implementing, reviewing, and delivering the final product.

The successful candidate will have strong written communication skills, a working understanding of the PR industry, and an aptitude for quantitative and qualitative analysis. A passion for news, social media, and digital analytics will also help.

Qualifications

• Completed university degree in a related field (e.g., market research, quantitative research techniques, media, public relations, journalism, mathematics, statistics)
• Open to new graduates; ideally with 1+ years of relevant experience in data analysis, market research, digital marketing, media monitoring, or a similar field
• Strong analytical, conceptual, and problem-solving skills
• Excellent communication skills in English, both written and verbal
• Intermediate proficiency in Excel (including formulas and pivot tables), PowerPoint, and SharePoint; quick to learn new software

Responsibilities

• Develop proficiency on various platforms to monitor and analyze relevant media coverage, including print, online, broadcast, blogs, and social media
• Leverage data sources, tools, and analytical rigor to create executive-ready reports with intuitive data visualizations and clear written analysis
• Analyze raw data across all sources and identify trends and statistics based on directives for each report in qualitative and quantitative formats
• Gather report requirements and conceptualize metrics that best meet the clients’ reporting objectives
• Present written analysis clearly and concisely with strong English grammar
• Collaborate with team members in Canada to understand client accounts and align reports with their content and sentiment methodologies
• Ensure data is clean and accurate by removing irrelevant content or duplicates

Skills

Analytical thinking

Written English

Data visualization

Attention to detail

Education

Bachelor's degree in market research / media / public relations / mathematics / statistics

Tools

Excel

PowerPoint

SharePoint

Job description

Innodata Inc. in the Philippines is seeking a Reports Analyst to prepare media coverage analysis reports for clients, gathering requirements, conceptualizing, implementing, reviewing, and delivering the final product.

The successful candidate will have strong written communication skills, a working understanding of the PR industry, and an aptitude for quantitative and qualitative analysis. A passion for news, social media, and digital analytics will also help.