Media Buyer

PAPH TRAVEL AND TOURS; Quezon City; On-site; PHP 335,000 - 614,000; Full time

Benefits offered by this job

Travel incentives

Career growth (semi-annual salary eval

HMO coverage

Annual bonus

13th month pay

5 SL / 5 VL

Job summary

PAPH TRAVEL AND TOURS is seeking a Media Buyer to oversee lead generation from paid channels (Meta, TikTok, Google, Instagram) and ensure high-intent inquiries. You will work with CRM, Sales, and Marketing teams to optimize campaigns and lead quality.

Responsibilities include monitoring CPL/CTR, collaborating on ad creatives, and refining lead distribution. Onsite role in Quezon City with performance incentives and regular healthcare benefits.

Qualifications

• Graduate of Marketing, Advertising, Business Administration, Communications, or related course.
• 1–2 years of experience in digital advertising, paid media, lead generation, or online campaign management preferred.
• Knowledgeable in advertising platforms and metrics such as CPL, CTR, Conversion Rate, and ROAS.
• Experience with CRM systems, lead management, and automated lead distribution processes.
• Proficient in Excel or Google Sheets for data tracking and analysis.

Responsibilities

• Oversee lead generation from paid campaigns and ensure high-intent inquiries.
• Integrate ad platforms with the company CRM and assign leads to sales/booking officers in real-time.
• Monitor CPL, CTR, and lead-to-conversion metrics and provide data-driven insights.
• Collaborate with Marketing/Creative teams to optimize ad creatives and promotions.
• Manage lead distribution queues to ensure fair and swift assignment to agents.
• Stay updated on travel trends and social media ad algorithm changes to adjust tactics.
• Assist with additional tasks as assigned by the Manager.

Skills

Digital advertising

Campaign analytics

CRM systems

Lead generation

Excel/Sheets

Data interpretation

Cross-functional collaboration

Meta Ads Manager

TikTok Ads

Google Ads

Education

Bachelor's degree in Marketing/Advertising/Business Administration/Communications

Tools

Meta Ads Manager (Facebook/Instagram)

TikTok Ads

Google Ads

Job description

POSITION: MEDIA BUYER

Job Summary: The Media Buyer will be responsible for overseeing the generation, tracking, and qualification of customer leads coming from various digital advertising channels (Meta/Facebook, TikTok, Google Ads, and Instagram). You will work closely with our multimedia creators, CRM specialists, and Sales Team Leaders to ensure that advertising budgets yield a high volume of high-converting inquiries, driving continuous growth for our travel packages.

Key Responsibilities

• Lead Monitoring & Qualification: Actively track and analyze daily incoming leads generated from paid ad campaigns. Coordinate closely with the sales team to review lead quality, using their real-time feedback to optimize live ad targeting, filter out spam, and ensure only valid, high-intent inquiries are processed.

• CRM & Pipeline Management: Seamlessly integrate ad platforms with the company's CRM system. Ensure that incoming leads from social media platforms are assigned to the sales/booking officers in real-time.

• Campaign Performance Analysis: Monitor key advertising metrics including Cost Per Lead (CPL), Click-Through Rate (CTR), and Lead-to-Conversion rate. Provide data-driven insights to the management team.

• Collaboration with Marketing/Creative: Work hand-in-hand with the Video Editors and Multimedia Artists to feedback which ad creatives, hooks, and destination promotions are pulling the cheapest and most qualified leads.

• Lead Distribution Optimization: Manage and refine the "round-robin" or queue system to ensure the travel sales agents are receiving leads fairly and swiftly.

• Market & Trend Research: Stay updated on current local and international travel trends, competitive pricing, and changes in social media ad algorithms to pivot lead generation tactics accordingly.

• Others: May perform other related tasks assigned by the Manager.

Qualifications

• Graduate of Marketing, Advertising, Business Administration, Communications, or any related course.

• With at least 1–2 years of experience in digital advertising, paid media, lead generation, or online campaign management is preferred.

• Knowledgeable in managing and monitoring advertising platforms such as Meta Ads Manager (Facebook and Instagram), TikTok Ads, and Google Ads.

• Familiar with digital advertising metrics such as Cost Per Lead (CPL), Click-Through Rate (CTR), Conversion Rate, and Return on Ad Spend (ROAS).

• With experience in lead generation, lead qualification, and campaign performance monitoring.

• Knowledgeable in CRM systems, lead management, and automated lead distribution processes.

• Proficient in Microsoft Excel or Google Sheets for data tracking, reporting, and analysis.

• Has good analytical and problem-solving skills, with the ability to interpret campaign data and recommend improvements.

• Able to coordinate effectively with multimedia artists, video editors, CRM specialists, and sales teams.

• Updated on digital marketing trends, social media algorithms, and online advertising strategies.

• Detail-oriented, organized, and capable of managing multiple advertising campaigns simultaneously.

• Results-driven, proactive, and able to work with performance targets and deadlines.

Work Schedule: FULL ONSITE - 48-hours a week | Shifting Schedule (No Night Shift)

Location: 61 C, Roosevelt Ave, Santa Cruz, Quezon City, 1104 Metro Manila

COMPANY BENEFITS
Performance Based Incentives:

• Travel Incentives: Opportunities to visit dream destinations like Europe, Korea, Japan, and more!

• Career Growth: Guaranteed salary adjustments based on performance evaluations (SEMI-ANNUAL)

Upon Regularization:

• Comprehensive Healthcare: HMO coverage upon regularization (plus dependent coverage after year 1)

• Annual Bonus: 1 year from regularization.

• 13th month Pay

• LEAVES: 5 SL, 5 VL