Media Buyer – Travel Ad Campaigns

PAPH TRAVEL AND TOURS; Quezon City; On-site; PHP 335,000 - 614,000; Full time

Benefits offered by this job

Travel incentives

Career growth (semi-annual salary eval

HMO coverage

Annual bonus

13th month pay

5 SL / 5 VL

Job summary

PAPH TRAVEL AND TOURS is seeking a Media Buyer to oversee lead generation from paid channels (Meta, TikTok, Google, Instagram) and ensure high-intent inquiries. You will work with CRM, Sales, and Marketing teams to optimize campaigns and lead quality.

Responsibilities include monitoring CPL/CTR, collaborating on ad creatives, and refining lead distribution. Onsite role in Quezon City with performance incentives and regular healthcare benefits.

Qualifications

• Graduate of Marketing, Advertising, Business Administration, Communications, or related course.
• 1–2 years of experience in digital advertising, paid media, lead generation, or online campaign management preferred.
• Knowledgeable in advertising platforms and metrics such as CPL, CTR, Conversion Rate, and ROAS.
• Experience with CRM systems, lead management, and automated lead distribution processes.
• Proficient in Excel or Google Sheets for data tracking and analysis.

Responsibilities

• Oversee lead generation from paid campaigns and ensure high-intent inquiries.
• Integrate ad platforms with the company CRM and assign leads to sales/booking officers in real-time.
• Monitor CPL, CTR, and lead-to-conversion metrics and provide data-driven insights.
• Collaborate with Marketing/Creative teams to optimize ad creatives and promotions.
• Manage lead distribution queues to ensure fair and swift assignment to agents.
• Stay updated on travel trends and social media ad algorithm changes to adjust tactics.
• Assist with additional tasks as assigned by the Manager.

Skills

Digital advertising

Campaign analytics

CRM systems

Lead generation

Excel/Sheets

Data interpretation

Cross-functional collaboration

Meta Ads Manager

TikTok Ads

Google Ads

Education

Bachelor's degree in Marketing/Advertising/Business Administration/Communications

Tools

Meta Ads Manager (Facebook/Instagram)

TikTok Ads

Google Ads

Job description

PAPH TRAVEL AND TOURS is seeking a Media Buyer to oversee lead generation from paid channels (Meta, TikTok, Google, Instagram) and ensure high-intent inquiries. You will work with CRM, Sales, and Marketing teams to optimize campaigns and lead quality.

Responsibilities include monitoring CPL/CTR, collaborating on ad creatives, and refining lead distribution. Onsite role in Quezon City with performance incentives and regular healthcare benefits.