Media Analytics Lead - Data-Driven Brand Insights

Globe Telecom; Taguig; On-site; PHP 700,000 - 1,200,000; Full time

Job summary

Globe Telecom is seeking a data analytics professional to strengthen corporate reputation by turning media data into actionable insights for internal stakeholders and shaping the corporate communications strategy. The role will gather data from diverse media sources, create dashboards, monitor campaigns, and provide crisis-related insights.

You will collaborate with Sustainability and Corporate Communications, Marketing and Brands, and train team members in data analytics methodologies to drive

Responsibilities

• Data collection and management: Gather and maintain data from various media sources, ensuring data accuracy through audits and validation.
• Media reporting: Create comprehensive reports analyzing coverage, sentiment, and engagement, and develop dashboards for accessible insights.
• Trend analysis: Conduct in-depth analysis of media trends and audience behavior to inform strategic decisions; monitor competitor activity.
• Analytics tool integration: Use tools like Google Analytics and social media analytics to derive insights and integrate data for a holistic view.
• Collaboration and crisis support: Work with Corporate Communications, PR, and Marketing to align analytics with objectives; monitor coverage during crises and provide timely insights.

Job description

Globe Telecom is seeking a data analytics professional to strengthen corporate reputation by turning media data into actionable insights for internal stakeholders and shaping the corporate communications strategy. The role will gather data from diverse media sources, create dashboards, monitor campaigns, and provide crisis-related insights.

You will collaborate with Sustainability and Corporate Communications, Marketing and Brands, and train team members in data analytics methodologies to drive