Product Analytics Manager: End-to-End Journey Measurement

Globe Telecom; Taguig; On-site; PHP 900,000 - 2,000,000; Full time

Job summary

Globe Telecom is seeking a data analytics professional to own the behavioral measurement foundation. You will stabilize instrumentation across digital channels, run QA and governance, and enable end-to-end journey measurement by defining the journey blueprint, linking keys, and data contracts with Data and system owners.

You will lead instrumentation governance, define dashboards, and ensure data quality across GA4, FullStory, and AppsFlyer, partnering with engineering to drive reliable,

Qualifications

• Proficient in SQL, Python or R for data transformation and validation
• Hands-on experience with GA4/Firebase/Appsflyer
• Familiarity with FullStory or Braze is a plus
• Strong track record building taxonomies, tracking plans, QA processes
• Ability to partner with Engineering and Data orgs

Responsibilities

• Instrumentation Clean-up & Standardization
• Audit current tracking (GA4/Firebase, FullStory, AppsFlyer/shared event signals) and maintain an instrumentation health scorecard
• Create and maintain the tracking plan + event taxonomy (naming, required parameters, definitions)
• Reduce noise by de-duplicating/merging low-value or inconsistent events; define “must-have” attributes for priority funnels
• Ensure FullStory configuration supports diagnostics (capture strategy, masking, events/segments, funnels/workflows)
• Governance, QA, and Data Quality Operations
• Run the operating model: intake → spec → build support → QA → release verification → ongoing health checks
• Partner with Engineering on test plans, post-release verification, and regression checks
• Implement ongoing event health monitoring (missing events/params, spikes/drops, schema drift, duplication)
• Product Measurement Foundations (Decision-Grade Analytics)
• Co-design success measures, funnels, and behavioral signals for priority journeys
• Maintain a measurement dictionary: metric definitions, calculation logic, and “do/don’t interpret” guidance
• Enable diagnostic loops (FullStory + funnel analytics): friction identification, impact quantification, and fix validation
• End-to-End Journey Measurement Enablement (Digital + Backend Signals)
• Identify backend source-of-truth systems per priority episode
• Define the end-to-end event map: app vs backend events, key timestamps, IDs, and stage progression
• Partner with Data org to define linking keys + data contracts and document canonical journey datasets for reuse
• Cross-Team Alignment & Enablement
• Align shared behavioral signals with MarTech Analytics and activation teams
• Train squads on measurement best practices and instrumentation discipline; escalates risks/trade-offs clearly

Skills

SQL

Python

QA

Governance

Stakeholder management

Tools

GA4/Firebase

AppsFlyer

FullStory

Braze

Job description

Globe Telecom is seeking a data analytics professional to own the behavioral measurement foundation. You will stabilize instrumentation across digital channels, run QA and governance, and enable end-to-end journey measurement by defining the journey blueprint, linking keys, and data contracts with Data and system owners.

You will lead instrumentation governance, define dashboards, and ensure data quality across GA4, FullStory, and AppsFlyer, partnering with engineering to drive reliable,