MarTech Strategy & Transformation Consultant

Accenture in the Philippines; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Accenture in the Philippines is seeking a Senior MarTech Transformation Lead within the Marketing Technology group to design, implement, and optimize MarTech/AdTech solutions for clients across sales, service, and marketing. You will drive capability assessments, roadmaps, and integration efforts while leading a team of digital marketing platform specialists.

Role requires 12+ years in digital marketing platforms, strong consulting skills, and experience with major Martech stacks; this position

Qualifications

• Proficiency in MarTech/AdTech transformation and assessments.
• Experience with Adobe Experience Cloud, Salesforce Marketing Cloud, and Google Marketing Platform.
• Strong knowledge of marketing processes, operating models, and technologies.
• Hands-on with MarTech/AdTech tools including Adobe Campaign, Marketo, DMPs, GTM/Tealium.

Responsibilities

• Conduct capability assessments and recommend optimized stacks.
• Plan and design MarTech/AdTech solution architectures and roadmaps.
• Gather requirements and design processes for implementing marketing tools.
• Conduct vendor assessments and research new MarTech/AdTech systems.
• Partner with solution providers and agencies to deliver tailored solutions.
• Collaborate with tech teams on API integrations.
• Stay updated on MarTech/AdTech landscape and regulatory impacts.
• Lead and coach a team of digital marketing platform specialists.
• Drive business development and thought leadership in MarTech.

Skills

MarTech/AdTech Transformation

MarTech Assessments

Adobe Experience Cloud

Salesforce Marketing Cloud

Google Marketing Platform

Marketing processes & tech

Research & Analysis

MarTech tools (Adobe Campaign)

Programmatic & Attribution Tools

Firebase

AppsFlyer

Tag Management (GTM/Launch/Tealium)

DMPs

Tools

Adobe Campaign

Marketo

Pega Decisioning

Tag Management (GTM/Launch/Tealium)

DMPs

Cloud platforms

AppsFlyer

Firebase

Job description

Accenture in the Philippines is seeking a Senior MarTech Transformation Lead within the Marketing Technology group to design, implement, and optimize MarTech/AdTech solutions for clients across sales, service, and marketing. You will drive capability assessments, roadmaps, and integration efforts while leading a team of digital marketing platform specialists.

Role requires 12+ years in digital marketing platforms, strong consulting skills, and experience with major Martech stacks; this position