Marketing Technology Management Consulting

Accenture in the Philippines; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Accenture in the Philippines is seeking a Senior MarTech Transformation Lead within the Marketing Technology group to design, implement, and optimize MarTech/AdTech solutions for clients across sales, service, and marketing. You will drive capability assessments, roadmaps, and integration efforts while leading a team of digital marketing platform specialists.

Role requires 12+ years in digital marketing platforms, strong consulting skills, and experience with major Martech stacks; this position

Qualifications

• Proficiency in MarTech/AdTech transformation and assessments.
• Experience with Adobe Experience Cloud, Salesforce Marketing Cloud, and Google Marketing Platform.
• Strong knowledge of marketing processes, operating models, and technologies.
• Hands-on with MarTech/AdTech tools including Adobe Campaign, Marketo, DMPs, GTM/Tealium.

Responsibilities

• Conduct capability assessments and recommend optimized stacks.
• Plan and design MarTech/AdTech solution architectures and roadmaps.
• Gather requirements and design processes for implementing marketing tools.
• Conduct vendor assessments and research new MarTech/AdTech systems.
• Partner with solution providers and agencies to deliver tailored solutions.
• Collaborate with tech teams on API integrations.
• Stay updated on MarTech/AdTech landscape and regulatory impacts.
• Lead and coach a team of digital marketing platform specialists.
• Drive business development and thought leadership in MarTech.

Skills

MarTech/AdTech Transformation

MarTech Assessments

Adobe Experience Cloud

Salesforce Marketing Cloud

Google Marketing Platform

Marketing processes & tech

Research & Analysis

MarTech tools (Adobe Campaign)

Programmatic & Attribution Tools

Firebase

AppsFlyer

Tag Management (GTM/Launch/Tealium)

DMPs

Tools

Adobe Campaign

Marketo

Pega Decisioning

Tag Management (GTM/Launch/Tealium)

DMPs

Cloud platforms

AppsFlyer

Firebase

Job description

Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.

The Practice – A Brief Sketch

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Practice of Accenture and works with clients across their marketing, sales, and services functions.

As part of the Marketing Technology team, you will lead the design, implementation, and optimization of MarTech and AdTech solutions for clients. Your role will involve conducting capability assessments, developing solution architectures, and driving business development efforts.

Roles & Responsibilities

• Conduct MarTech/AdTech capability assessments and provide recommendations on optimizing stacks and developing use cases to improve utilization.
• Plan and design MarTech and AdTech solution architecture, vision, and roadmaps for clients.
• Gather business requirements and design processes and solutions for implementing marketing and advertising tools.
• Conduct vendor assessments and research new MarTech/AdTech systems and suppliers.
• Partner with technology solution providers and marketing agencies to deliver tailored solutions.
• Work with technology teams to orchestrate and implement integrations between tools/platforms, including API-based integrations.
• Stay updated on the latest changes in the MarTech and AdTech landscape.
• Understand and convey the impact of regulations like CCAA and GDPR on marketing channels.
• Mobilize and organize across multiple stakeholders and projects with strong project management skills.
• Develop and manage a team of digital marketing platform specialists, including hiring, training, and work allocation.
• Drive business development efforts and thought leadership in the digital marketing platform space.

Professional & Technical Skills

• Must Have Skills: Proficiency in MarTech/AdTech Transformation, MarTech Assessments, Adobe Experience Cloud, Salesforce Marketing Cloud, and Google Marketing Platform.
• Strong understanding of marketing processes, operating models, and marketing technologies.
• Experience in research and analysis, identifying new opportunities, and developing solutions.
• Hands-on experience with MarTech/AdTech tools such as Adobe Campaign, Marketo, Adobe Experience Cloud, Pega Decisioning, SFMC, tag management platforms (GTM, Launch, Tealium), DMPs, and cloud computing platforms.
• Good to Have Skills: Experience with Firebase, AppsFlyer, ad serving tools, programmatic channels, campaign tracking and attribution tools, and Ads Data Hub.

Additional Information

• Proven working experience (12+ years for manager level, and 5+ years for consultant level) in digital marketing/advertising platforms across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services.
• Strong knowledge of marketing technologies, including data, content, marketing automation, campaign performance management, personalization, and analytics.
• Experience in implementing MarTech platforms and AdTech platforms, data visualization platforms, and cloud platforms.
• Deliver and execute on functional and technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, or Google Marketing Platform.
• Preferable: Experience working with Ads Data Hub, ad platforms, and their APIs (e.g., Google API, Facebook Conversion API).
• Hands-on functional consulting experience in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience
• Good consulting, techno-functional and project management experience is preferred.
• Excellent oral and written communication skills