MarTech Lead: CRM, Automation & Data Ops

MASH; Philippines; Remote; PHP 1,004,000 - 1,674,000; Part time

Job summary

MASH is seeking a hands-on MarTech Manager on a freelance / fixed-term contract to optimize CRM, marketing automation, data and the broader martech ecosystem. You’ll move between high-level recommendations and hands-on platform work, connecting systems, building campaigns and ensuring campaigns are measurable across GA4, GTM and Looker Studio.

The role requires 6+ years in marketing operations or related disciplines, with experience across multiple platforms (HubSpot, SFMC or Marketo) and strong

Qualifications

• 6+ years of experience across marketing operations, CRM, MarTech, or related disciplines.
• Experience across multiple organisations and marketing environments.
• Hands-on with platforms such as HubSpot, Salesforce Marketing Cloud, Marketo.
• Strong with analytics and tracking tools (GA4, GTM, Looker Studio).
• Experience with workflow/integration tools like Zapier or Make.
• Solid understanding of SEO fundamentals.

Responsibilities

• Review and optimize CRM and marketing technology stacks.
• Manage and optimize CRM and marketing automation platforms.
• Build and optimize lead journeys, audiences, workflows, forms, landing pages and emails.
• Improve lead management, database structure, segmentation and handover to sales.
• Troubleshoot platform and integration issues and support new tool implementations.

Skills

Marketing operations

CRM experience

Analytics

Tools

HubSpot

Salesforce Marketing Cloud

Marketo

GA4

Google Tag Manager

Looker Studio

Zapier

Make

HTML/CSS

Job description

MASH is seeking a hands-on MarTech Manager on a freelance / fixed-term contract to optimize CRM, marketing automation, data and the broader martech ecosystem. You’ll move between high-level recommendations and hands-on platform work, connecting systems, building campaigns and ensuring campaigns are measurable across GA4, GTM and Looker Studio.

The role requires 6+ years in marketing operations or related disciplines, with experience across multiple platforms (HubSpot, SFMC or Marketo) and strong