MarTech Operations & Automation Leader

MASH; Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

MASH is seeking a hands-on MarTech Manager to optimize the CRM, marketing automation, data and broader martech ecosystem across client projects. You’ll run end-to-end improvements, balancing strategic direction with hands-on configuration, workflow design and data integration to help marketing teams work more efficiently.

The role requires 6+ years in marketing operations and hands-on experience with platforms like HubSpot, Salesforce Marketing Cloud or Marketo, plus strong analytics.

Qualifications

• 6+ years of experience across marketing operations, CRM, marketing automation, MarTech, digital marketing or related discipline.
• Able to work across multiple organisations and adapt to different technology stacks.
• Hands-on experience with HubSpot, Salesforce Marketing Cloud, Marketo or similar.
• Strong analytics and tracking skills using GA4, GTM and Looker Studio.
• Practical experience with workflow/integration tools like Zapier or Make.
• Solid understanding of SEO fundamentals and broader digital marketing ecosystem.

Responsibilities

• Review and optimise CRM and marketing technology stacks to simplify, integrate or improve them.
• Manage and optimise platforms such as HubSpot, Salesforce Marketing Cloud, Marketo or equivalent.
• Build and optimise lead journeys, audience segments, automated workflows, forms and email campaigns.
• Improve lead management, database structure, segmentation and handover between marketing and sales.
• Set up and optimise digital campaigns, tracking, SEO basics and data-driven improvements.

Skills

Marketing operations

CRM

Marketing automation

MarTech

Digital marketing

Tools

HubSpot

Salesforce Marketing Cloud

Marketo

Job description

MASH is seeking a hands-on MarTech Manager to optimize the CRM, marketing automation, data and broader martech ecosystem across client projects. You’ll run end-to-end improvements, balancing strategic direction with hands-on configuration, workflow design and data integration to help marketing teams work more efficiently.

The role requires 6+ years in marketing operations and hands-on experience with platforms like HubSpot, Salesforce Marketing Cloud or Marketo, plus strong analytics.