Integrated Marketing Manager: Traditional & Digital Growth

HRTx Inc

Cebu City

On-site

PHP 900,000 - 1,300,000

Full time

14 days+

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Job summary

HRTx Inc in Cebu City is seeking a Marketing Manager to lead the development and execution of integrated marketing strategies to build brand awareness, engage customers, and support sales growth. You will oversee both traditional and digital initiatives, ensuring consistent messaging across touchpoints and collaborating with cross-functional teams.

The role requires a strong track record in brand and digital marketing, leadership of marketing teams, and hands-on experience with ATL/BTL

Qualifications

Bachelor's degree in Marketing or related field.
5+ years in marketing with brand and digital exposure.
Experience in both traditional and digital marketing.
Background in Retail, FMCG, or multi-brand environments.
Experience in ATL & BTL marketing.
Proven people management experience.
Automotive or motorcycle industry experience is a plus.
Strong analytical, communication, and project management skills.
Proficient with digital marketing tools and analytics; basic design knowledge.

Responsibilities

Develop and execute integrated marketing plans aligned with company objectives.
Lead end-to-end campaign planning, execution, and post-campaign evaluation.
Ensure consistent brand messaging across ATL, BTL, and digital channels.
Oversee digital marketing initiatives including Facebook Ads, TikTok campaigns, and content execution.
Track, analyze, and optimize campaign performance with analytics tools.
Collaborate with creative partners and internal teams using Canva and Photoshop.