Marketing Team Lead

CF Outsourcing Solutions; Quezon City; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

CF Outsourcing Solutions in the Philippines seeks an experienced Marketing Team Lead to oversee multi-channel campaigns for US-based clients. You will guide a team of marketers, define strategies, and ensure timely delivery of initiatives that boost brand awareness and lead generation.

The role emphasizes data-driven decision making, campaign analytics, and strong client communication. You will manage campaigns across Google Ads, Meta, LinkedIn, email, content, SEO, and marketing automation,

Qualifications

• Bachelor's degree or higher in Marketing, Business, Communications, or related field.
• Minimum 4+ years of marketing experience with at least 2 years in leadership or team management.
• Experience managing campaigns for US-based clients and strong understanding of digital channels.

Responsibilities

• Lead, mentor, and manage a team of marketing specialists, coordinators, and content creators.
• Set team goals, monitor performance, and provide ongoing coaching and development.
• Conduct regular team meetings, performance reviews, and training sessions.
• Foster a culture of accountability, collaboration, and innovation.
• Manage multi-channel marketing campaigns across Google Ads, Meta, LinkedIn, email, social media, content, SEO, and marketing automation.
• Present campaign results, insights, and recommendations to clients and leadership.

Skills

Team Leadership

Client Management

Digital Marketing

Campaign Analytics

Strategic Planning

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

CRM systems

Marketing Automation

Job description

Position Summary

We are seeking an experienced and results-driven Marketing Team Lead to oversee marketing initiatives for US-based clients. The ideal candidate will lead a team of marketing professionals, develop and execute data-driven marketing campaigns, manage client relationships, and ensure the successful delivery of marketing strategies that drive brand awareness, lead generation, and revenue growth.

This role requires a strong understanding of the US market, digital marketing best practices, campaign analytics, and team leadership.

Key Responsibilities

Leadership & Team Management

• Lead, mentor, and manage a team of marketing specialists, coordinators, and content creators.
• Set team goals, monitor performance, and provide ongoing coaching and development.
• Conduct regular team meetings, performance reviews, and training sessions.
• Foster a culture of accountability, collaboration, and innovation.

Client Management

• Serve as the primary point of contact for assigned US clients.
• Build and maintain strong client relationships through regular communication and strategic consultation.
• Understand client goals, business objectives, and target audiences to develop effective marketing strategies.
• Present campaign results, insights, and recommendations to clients.

Marketing Strategy & Campaign Execution

• Develop and implement comprehensive marketing strategies tailored to client objectives.
• Manage multi-channel marketing campaigns, including:
  • Digital Advertising (Google Ads, Meta Ads, LinkedIn Ads)
  • Email Marketing
  • Social Media Marketing
  • Content Marketing
  • SEO & Local SEO
  • Marketing Automation
• Ensure campaigns are delivered on time, within scope, and within budget.

Performance Analytics & Reporting

• Monitor and analyze campaign performance using marketing and analytics tools.
• Track KPIs such as lead generation, conversion rates, ROI, website traffic, and engagement metrics.
• Prepare and present monthly and quarterly performance reports to clients and leadership.
• Recommend optimization strategies based on campaign data.

Business Growth & Process Improvement

• Identify opportunities to improve marketing performance and client satisfaction.
• Collaborate with Sales and Business Development teams to support client acquisition efforts.
• Stay current with industry trends, digital marketing innovations, and US market developments.
• Develop and improve internal marketing processes and best practices.

Qualifications

Required

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 4+ years of marketing experience.
• At least 2 years of leadership or team management experience.
• Experience managing campaigns for US-based clients.
• Strong understanding of digital marketing channels and performance metrics.
• Excellent client-facing, communication, and presentation skills.
• Proficiency in marketing platforms and CRM systems.