MARKETING SUPPORT

Outsource Accelerator; Pasig; On-site; PHP 420,000 - 540,000; Full time

Job summary

Outsource Accelerator in Pasig seeks an SEO/SEM & Web Optimization Specialist to grow visibility and leads. You will lead SEO/SEM efforts, optimize websites, analyze data, and create content across channels.

The ideal candidate has 2-5 years in digital marketing, proficiency with Google Ads, GA4, Looker Studio, WordPress, and UX basics, plus strong analytical and collaborative skills. Experience with AI tools and automation is a plus.

Qualifications

• 2-5 years of experience in SEO/SEM, web optimization, or digital marketing.
• Proficiency with Google Ads, GA4, Looker Studio, and SEO tools.
• Experience with WordPress, landing page optimization, and basic UX principles.
• Knowledge of AI marketing tools and workflow automation platforms is a plus.
• Basic HTML/CSS knowledge is a bonus.
• Strong analytical, organizational, and communication skills.
• Ability to manage multiple projects and collaborate cross-functionally.

Responsibilities

• Develop and execute SEO strategies to improve rankings, organic traffic, and leads.
• Manage and optimize SEM/PPC campaigns (Google Ads, Bing, LinkedIn).
• Conduct on-page and off-page SEO, including metadata, internal linking, backlink building, and schema enhancements.
• Use AI-driven SEO tools to optimize content for search engines and emerging AI models.
• Build and manage marketing automation workflows (Zapier, Make) to improve efficiency.
• Monitor website performance and resolve issues affecting SEO health.
• Track KPIs (traffic, conversions, CPL, ROI) and provide actionable insights.
• Support website design, UX, and landing page optimization for better conversions.
• Maintain dashboards in GA4 and Looker Studio for reporting.
• Create and manage social media content across relevant channels.
• Write and edit blogs, white papers, and case studies.
• Design marketing collateral using Canva or Adobe Creative Suite.
• Stay updated on SEO/SEM trends and best practices.

Skills

SEO/SEM

Digital marketing

Analytics

Project management

Cross-functional collaboration

Content creation

Creative thinking

Tools

Google Ads

GA4

Looker Studio

SEO tools

WordPress

Job description

Position Summary:

The SEO/SEM & Web Optimization Specialist is responsible for optimizing the company's digital presence and driving measurable growth. This role focuses on SEO/SEM management, website optimization, analytics, content creation, backlink acquisition, and social media, ensuring marketing efforts align with brand visibility and lead generation goals.

Key Responsibilities:

• Develop and execute SEO strategies to improve rankings, organic traffic, and leads.

• Manage and optimize SEM/PPC campaigns (Google Ads, Bing, LinkedIn).

• Conduct on-page and off-page SEO, including metadata, internal linking, backlink building, and schema enhancements.

• Use AI-driven SEO tools to optimize content for search engines and emerging AI models.

• Build and manage marketing automation workflows (Zapier, Make) to improve efficiency.

• Monitor website performance and resolve issues affecting SEO health.

• Track KPIs (traffic, conversions, CPL, ROI) and provide actionable insights.

• Support website design, UX, and landing page optimization for better conversions.

• Maintain dashboards in GA4 and Looker Studio for reporting.

• Create and manage social media content across relevant channels.

• Write and edit blogs, white papers, and case studies.

• Design marketing collateral using Canva or Adobe Creative Suite.

• Stay updated on SEO/SEM trends and best practices.

Qualifications:

• 2-5 years of experience in SEO/SEM, web optimization, or digital marketing.

• Proficiency with Google Ads, GA4, Looker Studio, and SEO tools.

• Experience with WordPress, landing page optimization, and basic UX principles.

• Knowledge of AI marketing tools and workflow automation platforms is a plus.

• Basic HTML/CSS knowledge is a bonus.

• Strong analytical, organizational, and communication skills.

• Ability to manage multiple projects and collaborate cross-functionally.

Candidate Attributes:

• Analytical and data-driven

• Creative and detail-oriented

• Proactive and adaptable

• Collaborative and innovative

• Curious and eager to learn