Marketing Specialist

RuralNet Incorporated; Philippines; Hybrid; PHP 279,000 - 502,000; Full time

Benefits offered by this job

HMO with 2 free dependents upon hire

Training and Development opportunities

Hybrid work setup after six months

Job summary

RuralNet Incorporated seeks a Marketing Specialist to drive marketing and communications for underserved communities. You will manage online channels and develop high-impact digital, print, and POS assets from concept to production, translating insurance concepts into clear, trustworthy content.

The role involves coordinating with sales, product teams, and local partners to boost financial literacy and customer acquisition through localized campaigns and field events.

Qualifications

• Bachelor’s degree in marketing or related field.
• Fresh graduates welcome; up to 2 years of relevant experience is an advantage.
• Excellent writing and copywriting skills in English and Filipino.

Responsibilities

• Plan, execute, and manage localized marketing campaigns across digital, mobile, and grassroots channels.
• Create and edit digital and print assets for campaigns (brochures, infographics, short-form videos, presentations).
• Own social media content calendars, captions, community engagement, and analytics monitoring.
• Coordinate with partners (MFIs, NGOs, local cooperatives) for joint campaigns and field events.

Skills

Copywriting

Social media

Content creation

Campaign planning

Community outreach

Education

Bachelor’s degree in Marketing, Business Administration, Communication, Multimedia Arts, Journalism, or other related creative fields

Tools

Canva

CapCut

Job description

Brief Description and Purpose of the Position

The Marketing Specialist will drive the company’s marketing and communication initiatives to

provide affordable, reliable financial protection to underserved communities. As an empathetic and

data-driven creative, they will manage online channels and develop high-impact digital, print, and

point-of-sale (POS) assets from concept to production. The specialist will design localized campaigns, drive community engagement, and simplify complex insurance concepts into trust-building content while collaborating with sales, product teams, and local partners to boost financial literacy and customer acquisition.

• Translate complex insurance concepts into simple, engaging, and culturally relevant copy and key visuals. Design and edit a wide range of digital and print assets—including brochures, infographics, short-form videos (Reels/TikToks), and presentation materials—to boost financial literacy and trust within underserved communities.

Social Media Management

• Own the end-to-end management of the company's social media platforms. This includes planning and executing a dynamic content calendar, writing compelling captions, engaging with the online community to foster brand loyalty, and monitoring social analytics to optimize growth and reach.

Tactical Campaign Execution & Management

• Plan, execute, and monitor localized, high-impact marketing campaigns across multiple channels (digital, mobile, and grassroots) ensuring all initiatives are delivered on time and directly align with broader business growth objectives.

Community & Partner Collaboration

• Act as a key liaison between business partners (such as MFIs, NGOs, and local cooperatives) and end-consumers. Coordinate and support joint marketing initiatives, community workshops, and field events to drive brand awareness and customer acquisition.

Qualifications

Education

• Bachelor’s degree in Marketing, Business Administration, Communication, Multimedia Arts, Journalism, or other related creative fields

Experience

• Fresh graduates are welcome to apply; up to 2 years of relevant experience is an advantage

Others

• Excellent writing and copywriting skills in English and Filipino. Ability to translate complex insurance concepts into simple, empathetic content for audiences with low financial literacy.
• Ability to conceptualize creative ideas and produce assets using tools like Canva and CapCut. Familiar with social media management and content scheduling.
• Proficient in both digital/mobile marketing (SMS, social media) and traditional grassroots marketing (events, word-of-mouth).
• Strong attention to detail, time management, and the organizational skills needed to manage multiple campaigns and stakeholder partnerships.
• High emotional intelligence, a passion for financial inclusion, and a willingness to handle ad-hoc creative tasks and travel to field locations as needed.
• HMO with 2 free dependents upon hire
• A supportive, collaborative culture
• Training and Development opportunities
• Option for hybrid work setup after six months