Marketing Specialist

Welcome Worldwide Inc.; Makati; On-site; PHP 360,000 - 480,000; Full time

Job summary

Welcome Worldwide Inc. is seeking a Marketing professional in the Philippines (Makati) to support the local Marketing team with a robust calendar, campaign execution, and PR kit development that conveys the brand story.

The role collaborates with PR and marketing teams to enhance brand visibility and drive revenue through eDMs and paid social campaigns. The candidate will also manage Visual Merchandising initiatives, coordinate with suppliers, and oversee VM budgets while assisting business

Responsibilities

• Support the local Marketing team's goals through a robust Marketing calendar.
• Have a holistic understanding of Marketing Campaigns set for the year and assist in implementing plans in support of ongoing and upcoming campaigns.
• Collaborate in assembling thoughtfully curated PR Kits that convey Aesop’s brand story and values with PR and marketing teams.
• Execute the eDM plan for the Market, liaise with ecommerce, merchandising and retail teams to optimize revenue-driving tactics.
• Implement targeted paid social media ad campaigns for the market and conduct audience research to reach and engage them.
• Review monthly reports from the PR Agency to ensure details are concise and correct.
• Assist Marketing team in Business Development to identify opportunities to build and develop new and existing business relationships.
• Manage Visual Merchandising (VM) initiatives and support execution of marketing campaigns and events, including liaising with third-party suppliers and briefing store teams.
• Oversee VM asset procurement, production, installation, and delivery across stores, maintaining documentation and VM budgeting.
• Handle VM administration procedures such as budgeting, prop sourcing and reporting.

Job description

Primary responsibilities - Marketing

• Support the local Marketing team’s goals through a robust Marketing calendar.

• Have a holistic understanding of Marketing Campaigns set for the year and assist in implementing plans in support of ongoing and upcoming campaigns.

• Collaborate in assembling thoughtfully curated PR Kits that creatively convey Aesop’s brand story and values. This involves working closely with the PR and marketing teams to select the most fitting products, packaging, and additional materials that will engage and impact receivers, ultimately enhancing brand visibility and perception.

• Execute the eDM plan for the Market, and regularly liaise with the ecommerce, merchandising and retail team to optimize revenue-driving tactics.

• Implement targeted paid social media ad campaigns for the market. Assist in conducting thorough research to identify and evaluate potential audience segments to effectively reach and engage with them.

• Review monthly reports sent in by the PR Agency to ensure details are concise and correct

• Assist Marketing team in terms of Business Development to identify opportunities to build and develop new and existing business relationships.

Secondary responsibilities - Visual Merchandising

• Manage Visual Merchandising (VM) initiatives and support the execution of marketing campaigns and events, including liaising with third-party suppliers, briefing store and mall teams on VM implementation, overseeing the procurement, production, installation, and delivery of VM assets across all stores and counters, maintaining relevant documentation, and managing the Visual Merchandising budget.

• Handle Visual Merchandising related administration procedures such as Budgeting, Prop sourcing and Reporting.