Marketing Manager - Philippines

CLaaS2SaaS; Philippines; Hybrid; PHP 600,000 - 900,000; Full time

Job summary

CLaaS2SaaS is seeking a Marketing Manager with a strong digital focus to own day-to-day campaign delivery. You will plan, build, launch and optimise paid, organic, content and email activity, collaborating with the Senior Marketing Manager to translate strategy into action.

The role involves hands-on work in ad accounts, CMS and analytics, with a preference for candidates from digital marketing agency backgrounds for multi-channel fluency and fast delivery pace.

Qualifications

• 3+ years in a marketing role with a digital focus.
• Hands-on experience running Google Ads and Meta Ads.
• Practical working knowledge of SEO principles and content marketing.
• Experience with an email or marketing automation platform (HubSpot, Mailchimp, Klaviyo, Marketo or similar).
• Confident using GA4 to pull, interpret and present performance data.
• Comfortable in a CMS (WordPress, Webflow, Shopify or similar); basic HTML familiarity welcome.
• Strong copywriting skills and a sharp eye for detail.
• Well organised, able to juggle several campaigns at once and hit deadlines.

Responsibilities

• Plan, build and launch digital campaigns across paid search, paid social, email and content.
• Manage day-to-day performance of paid accounts — budgets, bids, audiences, creative rotation and negative keyword hygiene.
• Coordinate campaign timelines, assets and approvals across internal teams and external suppliers.
• Write and brief campaign copy, landing pages and creative concepts; work with designers to bring them to life.
• Deliver the content calendar across blog, landing pages, social and email.
• Execute on-page SEO improvements, keyword research and content optimisation; support technical SEO fixes with developers.
• Maintain and update the website through the CMS, keeping content accurate, current and conversion-focused.
• Manage organic social channels — scheduling, community engagement and performance tracking.
• Build and send email campaigns; manage lists, segmentation and deliverability.
• Set up and maintain automated journeys — welcome flows, nurture sequences, re-engagement and abandoned-cart or equivalent.
• Keep CRM data clean and ensure lead handover to Sales is accurate and timely.
• Produce weekly and monthly performance reports across all owned channels.
• Monitor GA4 and platform dashboards, flag anomalies, and propose optimisations backed by data.
• Run A/B tests on ads, subject lines, landing pages and calls to action, and document the learnings.
• Act as day-to-day contact for agencies, freelancers and media partners.
• Track budget spend against plan and keep invoices and purchase orders in order.
• Support the Senior Marketing Manager with planning, forecasting and new initiatives.

Skills

Digital marketing

Copywriting

Analytics

Project management

Tools

Google Ads

Meta Ads Manager

GA4

WordPress/Webflow/Shopify

HubSpot

Mailchimp

Klaviyo

Job description

Job Description

Marketing Manager

Digital-first | Full-time

Job Title

Marketing Manager

Department

Marketing

Reports To

Senior Marketing Manager / [Head of Marketing]

Direct Reports

Marketing Executive(s) and/or external freelancers (as required)

Location

[Location / Hybrid / Remote]

Employment Type

Full-time, permanent

Role Overview

We are looking for a Marketing Manager with strong digital skills to take day-to-day ownership of our campaigns. You will plan, build, launch and optimise activity across paid, organic, content and email — working closely with the Senior Marketing Manager to turn strategy into delivery.
This is a doing role as much as a managing one. You will be in the ad accounts, in the CMS and in the analytics platform yourself. Candidates who have worked in a digital marketing agency are particularly encouraged to apply: that background tends to build exactly the multi-channel fluency and delivery pace this role needs.

Key Responsibilities

Campaign Delivery

• Plan, build and launch digital campaigns across paid search, paid social, email and content.
• Manage day-to-day performance of paid accounts — budgets, bids, audiences, creative rotation and negative keyword hygiene.
• Coordinate campaign timelines, assets and approvals across internal teams and external suppliers.
• Write and brief campaign copy, landing pages and creative concepts; work with designers to bring them to life.

Organic, Content & Website

• Deliver the content calendar across blog, landing pages, social and email.
• Execute on-page SEO improvements, keyword research and content optimisation; support technical SEO fixes with developers.
• Maintain and update the website through the CMS, keeping content accurate, current and conversion-focused.
• Manage organic social channels — scheduling, community engagement and performance tracking.

Email, CRM & Automation

• Build and send email campaigns; manage lists, segmentation and deliverability.
• Set up and maintain automated journeys — welcome flows, nurture sequences, re-engagement and abandoned-cart or equivalent.
• Keep CRM data clean and ensure lead handover to Sales is accurate and timely.

Reporting & Optimisation

• Produce weekly and monthly performance reports across all owned channels.
• Monitor GA4 and platform dashboards, flag anomalies, and propose optimisations backed by data.
• Run A/B tests on ads, subject lines, landing pages and calls to action, and document the learnings.

Coordination

• Act as day-to-day contact for agencies, freelancers and media partners.
• Track budget spend against plan and keep invoices and purchase orders in order.
• Support the Senior Marketing Manager with planning, forecasting and new initiatives.

Requirements

Essential Requirements

• 3+ years in a marketing role with a clear digital focus.
• Hands-on experience running paid campaigns in Google Ads and Meta Ads Manager (LinkedIn Ads a plus).
• Practical working knowledge of SEO principles and content marketing.
• Experience with an email or marketing automation platform (HubSpot, Mailchimp, Klaviyo, Marketo or similar).
• Confident using GA4 to pull, interpret and present performance data.
• Comfortable in a CMS (WordPress, Webflow, Shopify or similar); basic HTML familiarity welcome.
• Strong copywriting skills and a sharp eye for detail.
• Well organised, able to juggle several campaigns at once and hit deadlines.

Highly Desirable

• Previous experience at a digital marketing agency, having delivered campaigns across multiple clients and sectors.
• Google Ads, Google Analytics, Meta Blueprint or HubSpot certification.
• Experience with design or video tools (Canva, Figma, Adobe Creative Suite) for quick-turnaround assets.
• Familiarity with SEO tooling such as Semrush, Ahrefs or Screaming Frog.
• Exposure to conversion rate optimisation or tools like Hotjar and Google Optimize alternatives.
• Experience in [industry / B2B SaaS / e-commerce / retail].

What Success Looks Like

• First 30 days: fully up to speed on all channels, tools and reporting; owning weekly reporting independently.
• First 90 days: running the campaign calendar end to end with a live testing backlog in place.
• First 6 months: measurable improvement in engagement and conversion metrics on the channels you own.

Requirements