Data-Driven Marketing Operations Leader — Hybrid

GRATITUDE, INC.; Metro Manila; Hybrid; PHP 1,339,000 - 1,451,000; Full time

Job summary

GRATITUDE, INC. is seeking an experienced Marketing Operations Manager to support Philippines Growth Marketing initiatives and drive scalable, data-driven marketing operations.

The role is based in the Metro Manila area with a hybrid setup (3 days onsite / 2 days WFH). You will lead cross-channel campaigns, optimize MAP usage, and collaborate with Sales to operationalize ABM programs while ensuring data quality and measurable ROI.

Qualifications

• 4-7 years of experience in Marketing Operations or Growth Marketing, preferably B2B/digital-first.
• Hands-on experience with Salesforce CRM and Marketo or similar MAP platforms.
• Strong experience in marketing automation, campaign execution, lead lifecycle management, segmentation, and nurturing.
• Experience with LinkedIn Campaign Manager.
• Experience with dashboards, analytics, funnel metrics, and campaign performance reporting.
• Exposure to Demandbase, 6sense, Terminus, or similar ABM platforms is an advantage.
• Strong project management and stakeholder management skills.

Responsibilities

• Build, execute, and optimize automated campaigns across email, paid, social, and ABM channels.
• Manage segmentation, scoring models, and nurturing journeys using Marketo or similar MAP tools.
• Support end-to-end campaign operations, including tracking, QA, deployment, and reporting.
• Manage marketing technology components such as Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools.
• Maintain data quality, lead routing, deduplication, enrichment, and governance.
• Build dashboards and reports covering funnel metrics, pipeline contribution, and campaign ROI.
• Provide actionable insights to improve campaign efficiency and performance.
• Support ABM initiatives using platforms such as Demandbase, 6sense, or Terminus.
• Partner with Sales to operationalize ABM programs and improve lead handoffs.
• Identify workflow bottlenecks and implement scalable, automated solutions.
• Develop SOPs, documentation, and training resources for cross-functional teams.

Skills

Campaign automation

Lead lifecycle management

Segmentation

Nurturing

Project management

Stakeholder management

Data-driven decision making

Tools

Salesforce CRM

Marketo

LinkedIn Campaign Manager

Demandbase

6sense

Terminus

Job description

GRATITUDE, INC. is seeking an experienced Marketing Operations Manager to support Philippines Growth Marketing initiatives and drive scalable, data-driven marketing operations.

The role is based in the Metro Manila area with a hybrid setup (3 days onsite / 2 days WFH). You will lead cross-channel campaigns, optimize MAP usage, and collaborate with Sales to operationalize ABM programs while ensuring data quality and measurable ROI.