Hybrid Marketing Operations Manager — Data-Driven Leader

Gratitude Philippines; Manila; Hybrid; PHP 1,000,000 - 1,600,000; Full time

Job summary

Gratitude Philippines is seeking an experienced Marketing Operations Manager to lead and optimize marketing operations, processes, technology, analytics, and campaign execution. The ideal candidate will drive process improvements, leverage technology and data, and lead teams to achieve business objectives.

The role requires strong analytical and problem-solving skills, knowledge of marketing technology and automation, and the ability to work collaboratively with cross-functional stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, IT, Data Analytics or related field.
• 3+ years in Marketing Operations, Analytics, Automation or related field.
• 1–2 years in a managerial or team leadership role.
• Strong knowledge of marketing operations processes, campaign management, reporting and analytics.
• Experience with CRM, marketing automation, analytics or marketing technology platforms.
• Strong data management, reporting, and performance measurement.
• Excellent analytical, problem-solving, organizational, and project management skills.
• Strong stakeholder management and communication skills.
• Experience leading, coaching and developing team members.

Responsibilities

• Lead and manage day-to-day Marketing Operations activities and initiatives.
• Develop, implement, and optimize marketing processes, workflows, and operational standards.
• Support campaign planning, execution, tracking, and performance measurement.
• Analyze marketing data and reports to identify trends and opportunities.
• Manage and optimize marketing technology, automation platforms, CRM systems, and related tools.
• Ensure accurate and timely reporting of marketing performance and operational metrics.
• Partner with Marketing, Sales, BI, IT and other stakeholders to deliver business objectives.
• Identify process gaps and implement solutions to improve operational efficiency and productivity.
• Drive automation and technology initiatives to streamline repetitive marketing processes.
• Explore and support AI tools and emerging technologies within marketing operations.
• Establish and maintain operational policies, processes, documentation, and best practices.
• Lead, coach, mentor, and develop Marketing Operations team members.
• Manage priorities, deliverables, timelines, and team performance.
• Provide recommendations to management based on data analysis and operational insights.
• Support strategic and tactical marketing initiatives and complex projects.
• Promote continuous improvement, innovation, and data-driven decision-making.

Skills

Marketing Operations

Marketing Automation

CRM Platforms

Campaign Management

Marketing Analytics

Data Analysis & Reporting

MarTech

Process Optimization

Workflow Automation

AI Tools & AI Initiatives

Project Management

Team Leadership

Stakeholder Management

Performance Management

Education

Bachelor's degree in Marketing, Business Administration, Information Technology, Data Analytics, or a related field

Tools

Salesforce

HubSpot

Marketo

Adobe Experience Cloud

Google Analytics

Job description

Gratitude Philippines is seeking an experienced Marketing Operations Manager to lead and optimize marketing operations, processes, technology, analytics, and campaign execution. The ideal candidate will drive process improvements, leverage technology and data, and lead teams to achieve business objectives.

The role requires strong analytical and problem-solving skills, knowledge of marketing technology and automation, and the ability to work collaboratively with cross-functional stakeholders.