Digital Marketing Manager: Growth & Analytics Lead

Technians Softech Pvt Ltd; Hinoba-an; On-site; PHP 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary package

Professional development/training

Collaborative work environment

Flexible work timings

Job summary

Technians Softech Pvt Ltd is seeking an experienced Digital Marketing Manager to lead and execute integrated campaigns across multiple channels in the Philippines. You will own performance marketing, SEO, content strategy, analytics, and automation while overseeing client relationships and driving measurable outcomes.

Responsibilities include planning paid media, leading SEO and content efforts, reporting on performance, managing budgets and ROI, and mentoring junior staff in a dynamic agency

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5–8 years of experience in digital marketing, preferably in an agency.
• Hands-on experience with Google Ads, Meta Ads Manager, GA4, GTM, and SEO tools.
• Proven track record of managing successful lead generation and performance marketing campaigns.
• Strong analytical, presentation, and project management skills.
• Excellent verbal and written communication skills.
• Google Ads, Meta Blueprint, HubSpot, or relevant marketing certifications.
• Experience handling enterprise-level clients and multi-channel campaigns.
• Familiarity with AI-powered marketing tools and data-driven decision-making.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Plan, manage, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other digital platforms.
• Lead SEO, content marketing, social media marketing, email marketing, and lead generation initiatives.
• Monitor campaign performance and prepare detailed performance reports with actionable insights.
• Manage budgets, forecasts, and ROI targets across multiple client accounts.
• Collaborate with creative, content, technology, and analytics teams to deliver integrated marketing solutions.
• Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities.
• Drive conversion rate optimization (CRO) and customer acquisition strategies.
• Utilize marketing automation, CRM platforms, and analytics tools to improve campaign efficiency.
• Stay updated with emerging digital marketing trends, AI-powered marketing tools, and platform updates.
• Build and maintain strong client relationships through regular communication and strategic consultation.
• Mentor and guide junior marketing team members to ensure high-quality campaign execution.

Skills

Performance marketing

SEO

Social media

Content strategy

Analytics

Marketing automation

CRM platforms

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Tools

Google Ads

Meta Ads Manager

GA4

Google Tag Manager

SEO tools (SEMrush, Ahrefs, Screaming Frog)

Job description

Technians Softech Pvt Ltd is seeking an experienced Digital Marketing Manager to lead and execute integrated campaigns across multiple channels in the Philippines. You will own performance marketing, SEO, content strategy, analytics, and automation while overseeing client relationships and driving measurable outcomes.

Responsibilities include planning paid media, leading SEO and content efforts, reporting on performance, managing budgets and ROI, and mentoring junior staff in a dynamic agency