Marketing Operations & Analytics Pro

Blueshift Energy Inc.

Eastern Manila District

On-site

PHP 350,000 - 600,000

Full time

2 days ago

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Job summary

Blueshift Energy Inc. is seeking a Marketing Operations professional to oversee weekly/monthly review cycles, campaign calendars and budget tracking. You will manage dashboards for spend, leads, CPL, conversions and ROAS, while maintaining data integrity between ads and CRM.

The role requires 2+ years in marketing operations or analytics, proficiency in spreadsheets and BI tools, and experience with Meta/Google ads and GA4. Collaboration with Finance, Sales and suppliers is essential.

Qualifications

Bachelor's degree in Marketing, Business, Information Systems or a related field.
At least 2 years in marketing operations, marketing analytics or performance marketing.
Advanced spreadsheet skills; Looker Studio, Power BI or similar.
Familiar with Meta Ads, Google Ads and Google Analytics 4.
Experience with a CRM and marketing tools administration.
Understands budgets, invoices and basic cost tracking.
Strong systems and process thinking.
Highly organized, with strong attention to detail.
Proactive about fixing issues before they become problems.
Good written communication for documentation and reports.
Able to coordinate with several teams and suppliers at once.

Responsibilities

Run the weekly and monthly marketing review cycle, including the agenda, data and action items.
Maintain the marketing calendar of campaigns, launches and content deadlines.
Track the marketing budget, ad spend and supplier invoices against plan.
Work with Finance on ad payments, monthly spend records and accruals (costs incurred but not yet billed).
Maintain tracking from ad to landing page to CRM to closed deal.
Build and update dashboards for spend, leads, cost per lead, conversion and return on ad spend.
Create campaign setup checklists and naming conventions so that launches are consistent.
Run quality checks on new campaigns, forms and pages before they go live.
Manage the marketing tool stack, including user access, licenses and integrations.
Keep lead data clean and consistent between the ad platforms and the CRM.
Support Meta and Google campaign setup, monitoring and testing.
Coordinate requests between Marketing, Sales and outside suppliers.
Document marketing processes and keep them up to date.
Prepare monthly performance and budget reports for management.
Identify manual work that can be automated or simplified.